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Food Safety And Fresh Strawberry Markets

Author

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  • Woods, Mollie
  • Thornsbury, Suzanne
  • Raper, Kellie Curry
  • Weldon, Richard N.
  • Wysocki, Allen F.

Abstract

Consumer awareness of food safety issues is reshaping the retail food supply chain. For some retailers, public standards for food safety fail to provide the level of assurance demanded by their customers, so many are turning to private standards. Fresh strawberries have been implicated in food safety outbreaks resulting in clear decreases in short term demand. Shifts in production and consumption caused by the increased costs of adopting public or private food safety standards may reshape the fresh strawberry industry in the NAFTA region. Three scenarios of the adoption of food safety practices are analyzed using comparative statics and the outcomes of each scenario are discussed.

Suggested Citation

  • Woods, Mollie & Thornsbury, Suzanne & Raper, Kellie Curry & Weldon, Richard N. & Wysocki, Allen F., 2003. "Food Safety And Fresh Strawberry Markets," Staff Paper Series 11712, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    • Handle: RePEc:ags:midasp:11712
    DOI: 10.22004/ag.econ.11712
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    References listed on IDEAS

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    Cited by:

    1. Rejesus, Roderick M. & Safley, Charles D. & Strik, Bernadine C, 2014. "Demand and Welfare Impacts of a Potential Food Safety Event in the Blackberry Industry," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 169452, Agricultural and Applied Economics Association.

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