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Pr - Retailers As Societal Gatekeepers: Beneficial To Producers And Consumers?

Author

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  • Forbes, Sharon L.
  • Trafford, Suzanne
  • Craig, Tim

Abstract

Society is increasingly putting pressure on producers to behave ethically and sustainably. But, what is the role of retailers in this area? The power of large supermarket retailers is growing at a global level and retailers are now operating as societal gatekeepers; the actions they are taking impact upon both producers and consumers. This paper focuses on a single case study from New Zealand (the removal of caged eggs from supermarkets), to assess whether retailer actions are ethical, sustainable, and beneficial to producers and consumers. Small food producers are particularly vulnerable; this paper concludes by recommending how producers could respond to retailer actions.

Suggested Citation

  • Forbes, Sharon L. & Trafford, Suzanne & Craig, Tim, 2019. "Pr - Retailers As Societal Gatekeepers: Beneficial To Producers And Consumers?," 22nd Congress, Tasmania, Australia, March 3-8, 2019 345887, International Farm Management Association.
    • Handle: RePEc:ags:ifma19:345887
    DOI: 10.22004/ag.econ.345887
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    References listed on IDEAS

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    1. Christine Parker, 2013. "Voting with Your Fork? Industrial Free-Range Eggs and the Regulatory Construction of Consumer Choice," The ANNALS of the American Academy of Political and Social Science, , vol. 649(1), pages 52-73, September.
    2. Gleim, Mark R. & Smith, Jeffery S. & Andrews, Demetra & Cronin, J. Joseph, 2013. "Against the Green: A Multi-method Examination of the Barriers to Green Consumption," Journal of Retailing, Elsevier, vol. 89(1), pages 44-61.
    3. Lawrence Busch, 2011. "The private governance of food: equitable exchange or bizarre bazaar?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(3), pages 345-352, September.
    4. Alan Collins & Steve Burt, 2006. "Private brands, governance, and relational exchange within retailer-manufacturer relationships: Evidence from Irish food manufacturers supplying the Irish and British grocery markets," Agribusiness, John Wiley & Sons, Ltd., vol. 22(1), pages 1-20.
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