IDEAS home Printed from https://ideas.repec.org/p/ags/iaae18/277290.html
   My bibliography  Save this paper

Impacts of Trademarking on Export and Producer Prices in Ethiopian Coffee

Author

Listed:
  • Gelaw, F.

Abstract

Like some developing countries, Ethiopia, with the help of Oxfam public campaign, managed to obtain trademark protection of many western countries for three of its fine coffees: Yirgachefe, Harar and Sidama coffee types. The main goal of the trademarking initiative was to help smallholder producers capture price premia for their fine coffee. This paper examines the effects of the trademark protection on FOB and producer prices of trademarked coffee by comparing with non-trademarked Ethiopian coffee. We found that trademark protection has improved both the level and trend of FOB prices relative to the non-trademarked Ethiopian coffee. But producer farmers capture only small portion of this price premia. In addition, we also found the trademark protection is not compatible with the exclusive impersonlized and non-traceable transactions system introduced by Ethiopian Commodity Exchange. Acknowledgement : his was supported by Netherlands Initiative for capacity development in Higher Education (NICHE-ETH-019) as part of financing the PhD study.

Suggested Citation

  • Gelaw, F., 2018. "Impacts of Trademarking on Export and Producer Prices in Ethiopian Coffee," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277290, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae18:277290
    DOI: 10.22004/ag.econ.277290
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/277290/files/1565.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.277290?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
    2. Barjolle, Dominique & Paus, Marguerite & Perret, Anna O., 2009. "Impacts of Geographical Indications - Review of Methods and Empirical Evidences," 2009 Conference, August 16-22, 2009, Beijing, China 51737, International Association of Agricultural Economists.
    3. Ubilava, David & Foster, Kenneth, 2009. "Quality certification vs. product traceability: Consumer preferences for informational attributes of pork in Georgia," Food Policy, Elsevier, vol. 34(3), pages 305-310, June.
    4. Kaifu Zhang, 2015. "Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?," Marketing Science, INFORMS, vol. 34(4), pages 539-554, July.
    5. Hassan Daniel & Monier-Dilhan Sylvette & Orozco Valérie, 2011. "Measuring Consumers' Attachment to Geographical Indications," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 9(1), pages 1-30, June.
    6. Leonard Leung, 2014. "Eroded Coffee Traceability and Its Impact on Export Coffee Prices for Ethiopia," Development Discussion Papers 2014-04, JDI Executive Programs.
    7. Oberthür, Thomas & Läderach, Peter & Posada, Huver & Fisher, Myles J. & Samper, Luis F. & Illera, Julia & Collet, Laure & Moreno, Edgar & Alarcón, Rodrigo & Villegas, Andres & Usma, Herman & Perez, Ca, 2011. "Regional relationships between inherent coffee quality and growing environment for denomination of origin labels in Nariño and Cauca, Colombia," Food Policy, Elsevier, vol. 36(6), pages 783-794.
    8. Hassan, Daniel & Monier-Dilhan, Sylvette & Orozco, Valérie, 2011. "Measuring Consumers' Attachment to Geographical Indications: Implications for Competition Policy," TSE Working Papers 11-225, Toulouse School of Economics (TSE).
    9. Miguel Carriquiry & Bruce A. Babcock, 2004. "Reputation, Quality Observability, and the Choice of Quality Assurance Systems," Center for Agricultural and Rural Development (CARD) Publications 04-wp373, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    10. Tim Josling, 2006. "The War on Terroir: Geographical Indications as a Transatlantic Trade Conflict," Journal of Agricultural Economics, Wiley Blackwell, vol. 57(3), pages 337-363, September.
    11. Assefa, Thomas Woldu & Minten, Bart, 2015. "Can agricultural traders be trusted? Evidence from urban coffee markets in Ethiopia:," ESSP working papers 72, International Food Policy Research Institute (IFPRI).
    12. Teuber, Ramona, 2007. "Geographical Indications of Origin as a Tool of Product Differentiation : The Case of Coffee," Discussion Papers 33, Justus Liebig University Giessen, Center for international Development and Environmental Research (ZEU).
    13. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    14. repec:lic:licosd:35814 is not listed on IDEAS
    15. Assefa, Thomas & Minten, Bart J., 2015. "Can agricultural traders be trusted? Evidence from Ethiopia," 2015 Conference, August 9-14, 2015, Milan, Italy 210964, International Association of Agricultural Economists.
    16. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ludovic Mbakop & Glenn P. Jenkins & Leonard Leung & Kamil Sertoglu, 2023. "Traceability, Value, and Trust in the Coffee Market: A Natural Experiment in Ethiopia," Agriculture, MDPI, vol. 13(2), pages 1-15, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Duvaleix, Sabine & Emlinger, Charlotte & Gaigné, Carl & Latouche, Karine, 2021. "Geographical indications and trade: Firm-level evidence from the French cheese industry," Food Policy, Elsevier, vol. 102(C).
    2. Luisa Menapace & Gregory Colson & Carola Grebitus & Maria Facendola, 2011. "Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(2), pages 193-212, June.
    3. Teuber, Ramona & Herrmann, Roland, 2012. "Towards a differentiated modeling of origin effects in hedonic analysis: An application to auction prices of specialty coffee," Food Policy, Elsevier, vol. 37(6), pages 732-740.
    4. Stephan Marette & Roxanne Clemens & Bruce Babcock, 2008. "Recent international and regulatory decisions about geographical indications," Agribusiness, John Wiley & Sons, Ltd., vol. 24(4), pages 453-472.
    5. Jianyu Yu & Zohra Bouamra-Mechemache, 2016. "Production standards, competition and vertical relationship," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 43(1), pages 79-111.
    6. Roosen, Jutta, 2003. "Marketing Of Safe Food Through Labeling," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-6, November.
    7. Tröster, Bernhard, 2015. "Global commodity chains, financial markets, and local market structures: Price risks in the coffee sector in Ethiopia," Working Papers 56, Austrian Foundation for Development Research (ÖFSE).
    8. Zago, Angelo M. & Pick, Daniel H., 2004. "Labeling Policies in Food Markets: Private Incentives, Public Intervention, and Welfare Effects," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(1), pages 1-16, April.
    9. Jean‐Sauveur Ay, 2021. "The Informational Content of Geographical Indications," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(2), pages 523-542, March.
    10. Rangnekar, Dwijen, 2004. "Demanding Stronger Protection for Geographical Indications: The Relationship between Local Knowledge, Information and Reputation," UNU-INTECH Discussion Paper Series 2004-11, United Nations University - INTECH.
    11. Neetha, Rose C.D. & Kotrakerebasegowda, Umesh, 2012. "Expectations towards Geographical Indications-Empirical Evidence from India," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126324, International Association of Agricultural Economists.
    12. Ji Yong Lee & Noppawong Pavasopon & Orachos Napasintuwong & Rodolfo M. Nayga, 2020. "Consumers' Valuation of Geographical Indication‐Labeled Food: The Case of Hom Mali Rice in Bangkok," Asian Economic Journal, East Asian Economic Association, vol. 34(1), pages 79-96, March.
    13. Durand, Claire & Fournier, Stéphane, 2017. "Can Geographical Indications Modernize Indonesian and Vietnamese Agriculture? Analyzing the Role of National and Local Governments and Producers’ Strategies," World Development, Elsevier, vol. 98(C), pages 93-104.
    14. Chuthaporn Ngokkuen & Ulrike Grote, 2012. "Challenges and opportunities for protecting geographical indications in Thailand," Asia-Pacific Development Journal, United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), vol. 19(2), pages 93-123, December.
    15. Crespi, John M. & Marette, Stephan, 2003. "Some Economic Implications Of Public Labeling," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-12, November.
    16. Jena, Pradyot R. & Grote, Ulrike, 2012. "Impact Evaluation of Traditional Basmati Rice Cultivation in Uttarakhand State of Northern India: What Implications Does It Hold for Geographical Indications?," World Development, Elsevier, vol. 40(9), pages 1895-1907.
    17. Ngokkuen, Chuthaporn & Grote, Ulrike, 2012. "Geographical Indication for Jasmine Rice: Applying a Logit Model to Predict Adoption Behavior of Thai Farm Households," Quarterly Journal of International Agriculture, Humboldt-Universitaat zu Berlin, vol. 51(2), pages 1-29, May.
    18. Christian Garavaglia & Paolo Mariani, 2017. "How Much Do Consumers Value Protected Designation of Origin Certifications? Estimates of willingness to Pay for PDO Dry‐Cured Ham in Italy," Agribusiness, John Wiley & Sons, Ltd., vol. 33(3), pages 403-423, June.
    19. Leonardo Cei & Edi Defrancesco & Gianluca Stefani, 2018. "From Geographical Indications to Rural Development: A Review of the Economic Effects of European Union Policy," Sustainability, MDPI, vol. 10(10), pages 1-21, October.
    20. Luisa Menapace & GianCarlo Moschini, 2012. "Quality certification by geographical indications, trademarks and firm reputation," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(4), pages 539-566, September.

    More about this item

    Keywords

    Demand and Price Analysis;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iaae18:277290. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.