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Trust and Risk in Business Networks: Towards a Due Diligence for Electronic Commerce

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  • Fritz, Melanie

Abstract

This paper develops a due diligence for electronic transactions with new partners in business networks with complex goods such as food products to enable the use of e-commerce potentials in first time transactions. The e-commerce due diligence is a means to reduce perceived risks and uncertainties for businesses and create trust and confidence in the electronic transaction with appropriate information. The paper presents a conceptual framework for the due diligence integrating the principles of transaction decision making and the four phases of a transaction process. The operationalization of the framework assigns trust signals and control elements to the four process phases to be communicated during the process.

Suggested Citation

  • Fritz, Melanie, 2006. "Trust and Risk in Business Networks: Towards a Due Diligence for Electronic Commerce," 99th Seminar, February 8-10, 2006, Bonn, Germany 7753, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae99:7753
    DOI: 10.22004/ag.econ.7753
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    References listed on IDEAS

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    Cited by:

    1. Melanie Fritz & Gerhard Schiefer, 2008. "Food chain management for sustainable food system development: a European research agenda," Agribusiness, John Wiley & Sons, Ltd., vol. 24(4), pages 440-452.
    2. Martino, Gaetano, 2010. "Trust, contracting, and adaptation in agri-food hybrid structure," MPRA Paper 37617, University Library of Munich, Germany.

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