Generic aversion and observational learning in the over-the-counter drug market
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- Mariana Carrera & Sofia Villas-Boas, 2023. "Generic Aversion and Observational Learning in the Over-the-Counter Drug Market," American Economic Journal: Applied Economics, American Economic Association, vol. 15(3), pages 380-410, July.
- Carrera, Mariana & Villas-Boas, Sofia B, 2020. "Generic Aversion and Observational Learning in the Over-the-Counter Drug Market," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt7ks7s9jf, Department of Agricultural & Resource Economics, UC Berkeley.
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Cited by:
- Hjalmarsson, Linn & Schmid, Christian P.R. & Schreiner, Nicolas, 2024. "A Prescription for Knowledge: Patient Information and Generic Substitution," Working papers 2024/05, Faculty of Business and Economics - University of Basel.
- Janssen, Aljoscha & Granlund, David, 2023. "The importance of the first generic substitution: Evidence from Sweden," Journal of Economic Behavior & Organization, Elsevier, vol. 213(C), pages 1-25.
- Haruo Kakehi & Ryo Nakajima, 2024. "Role of Pharmacists in Generic Pharmaceutical Adoption," Keio-IES Discussion Paper Series 2024-015, Institute for Economics Studies, Keio University.
- Carly Trachtman & Molly Dop & Sofia Villas-Boas, 2019.
"Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products,"
Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Juan Carlos Gázquez-Abad & Anne Roggeveen (ed.), Advances in National Brand and Private Label Marketing, pages 197-204,
Springer.
- Trachtman, Carly & Van Dop, Molly & Villas-Boas, Sofia, 2019. "Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt1pz8m8q2, Department of Agricultural & Resource Economics, UC Berkeley.
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More about this item
Keywords
Social and Behavioral Sciences;JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L65 - Industrial Organization - - Industry Studies: Manufacturing - - - Chemicals; Rubber; Drugs; Biotechnology; Plastics
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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