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Trust: The Importance of Distinguishing between Different Actors and Dimensions

Author

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  • de Jonge, Janneke
  • van Trijp, J.C.M.
  • Renes, Reint Jan
  • van der Lans, Ivo A.C.M.
  • Frewer, Lynn J.

Abstract

Many consumers lack insight into today's complex food production systems. This paper investigates the relationship between consumer confidence in the safety of food in general and consumer trust in particular institutions and organisations. The first aim of the study was to develop and validate a scale to measure general consumer confidence in the safety of food. From the analysis, two distinct dimensions emerged that were labelled optimism and pessimism. The second aim of this study was to investigate to what extent general consumer confidence in the safety of food was related to consumer trust in institutions and organisations responsible for the management of food safety, taking into account three underlying dimensions of trust, namely competence, openness and care for public wellbeing. The results indicate that the degree to which trust was related to optimism and pessimism was dependent upon both the actor and the dimension of trust.

Suggested Citation

  • de Jonge, Janneke & van Trijp, J.C.M. & Renes, Reint Jan & van der Lans, Ivo A.C.M. & Frewer, Lynn J., 2006. "Trust: The Importance of Distinguishing between Different Actors and Dimensions," 99th Seminar, February 8-10, 2006, Bonn, Germany 7731, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae99:7731
    DOI: 10.22004/ag.econ.7731
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    References listed on IDEAS

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