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Determinants of Choice Regarding Food with Nutrition and Health Claims

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  • Aschemann, J.
  • Hamm, Ulrich

Abstract

Health is an increasingly important topic in the food market. The regulation (EC) No 1924/2006 on nutrition and health claims is meant to facilitate healthy food choices of consumers. However, research studies about claim perception and choice behaviour are scarce in Europe up to this point, especially those focusing on revealed preferences or a close-to-realistic study design. This contribution reports findings of realistically designed choice-tests accompanied by video-observation and followed by a face-to-face questionnaire. Logistic regression analysis was applied in order to determine the influencing factors on purchase behaviour of food products with claims. Perception of relative healthiness of the product with a claim, credibility of the claim and extent of information acquisition were found to influence choice positively, while claim format and product category were of no importance.

Suggested Citation

  • Aschemann, J. & Hamm, Ulrich, 2008. "Determinants of Choice Regarding Food with Nutrition and Health Claims," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44012, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae08:44012
    DOI: 10.22004/ag.econ.44012
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    References listed on IDEAS

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    1. Jayson L. Lusk & Ted C. Schroeder, 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(2), pages 467-482.
    2. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
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    Cited by:

    1. Lucy Stuthridge & Donnell Alexander & Maria Stubbe & Paul Eme & Claire Smith, 2022. "“It’s All Just Marketing”, a Qualitative Analysis of Consumer Perceptions and Understandings of Nutrition Content and Health Claims in New Zealand," IJERPH, MDPI, vol. 19(6), pages 1-22, March.
    2. Kee, Jennifer Y. & Segovia, Michelle S. & Palma, Marco A., 2023. "Slim or Plus-Size Burrito? A natural experiment of consumers’ restaurant choice," Food Policy, Elsevier, vol. 120(C).

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