IDEAS home Printed from https://ideas.repec.org/p/ags/aiea17/261258.html
   My bibliography  Save this paper

Consumers’ preferences for private health-related and public environmentally friendly food attributes: New insights from an ABR approach

Author

Listed:
  • De Francesco, Edi
  • Perito, Maria Angela
  • Bozzolan, Irene
  • Stefani, Gianluca
  • Cei, Leonardo Cei

Abstract

Paper explores Italian consumer appreciation for health-related and environmental friendly attributes of whole-wheat pasta and compares two approaches in the information provision: a “holistic” approach (inform consumer on the overall product characteristics) with an “attribute-specific” one. A modified version of the attribute-based referenda model (ABR) has been estimated on sequence of two dichotomous choice questions randomly administered to a sample of households, starting only with a one attribute version (“adding” treatment) or the complete product one (“subtracting”). Results suggest that taste and habits are great barriers to overcome, since only whole-wheat pasta consumers are willing to pay for the health-related attribute. It gets worse for the environmental attribute for which people are not willing to pay even if informed on the environmental-friendly method of production. However, the way in which information is provided, holistically or attribute-based, is important, with higher value attached to attributes when evaluated in the subtracting context, supporting prospect theory and endowment effect.

Suggested Citation

  • De Francesco, Edi & Perito, Maria Angela & Bozzolan, Irene & Stefani, Gianluca & Cei, Leonardo Cei, 2017. "Consumers’ preferences for private health-related and public environmentally friendly food attributes: New insights from an ABR approach," 2017 Sixth AIEAA Conference, June 15-16, Piacenza, Italy 261258, Italian Association of Agricultural and Applied Economics (AIEAA).
    • Handle: RePEc:ags:aiea17:261258
    DOI: 10.22004/ag.econ.261258
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/261258/files/Stefani_AIEAA_2017.pdf
    Download Restriction: no
    File URL: https://ageconsearch.umn.edu/record/261258/files/Stefani_AIEAA_2017.pdf?subformat=pdfa
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.261258?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    2. Brécard, Dorothée & Hlaimi, Boubaker & Lucas, Sterenn & Perraudeau, Yves & Salladarré, Frédéric, 2009. "Determinants of demand for green products: An application to eco-label demand for fish in Europe," Ecological Economics, Elsevier, vol. 69(1), pages 115-125, November.
    3. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, vol. 44(C), pages 177-189.
    4. Chengyan Yue & Ben Campbell & Charles Hall & Bridget Behe & Jennifer Dennis & Hayk Khachatryan, 2016. "Consumer Preference for Sustainable Attributes in Plants: Evidence from Experimental Auctions," Agribusiness, John Wiley & Sons, Ltd., vol. 32(2), pages 222-235, April.
    5. V. Aslihan Nasir & Fahri Karakaya, 2014. "Underlying Motivations of Organic Food Purchase Intentions," Agribusiness, John Wiley & Sons, Ltd., vol. 30(3), pages 290-308, June.
    6. Emilie Ginon & Youenn Lohéac & Christophe Louis Martin & Pierre Combris & Sylvie Issanchou, 2009. "Effect of fibre information on consumer willingness to pay for French baguettes," Post-Print halshs-00372807, HAL.
    7. Thomas P. Holmes & Kevin J. Boyle, 2005. "Dynamic Learning and Context-Dependence in Sequential, Attribute-Based, Stated-Preference Valuation Questions," Land Economics, University of Wisconsin Press, vol. 81(1).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Defrancesco, Edi & Perito, Maria Angela & Bozzolan, Irene & Cei, Leonardo & Stefani, Gianluca, 2017. "Consumers’ Preferences for Health Related and Environmental Friendly Food Attributes of Italian Pasta," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2017(1), June.
    2. Defrancesco, Edi & Perito, Maria Angela & Bozzolan, Irene & Cei, Leonardo & Stefani, Gianluca, 2017. "Consumers’ Preferences for Health Related and Environmental Friendly Food Attributes of Italian Pasta," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276913, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Edi Defrancesco & Maria Angela Perito & Irene Bozzolan & Leonardo Cei & Gianluca Stefani, 2017. "Testing Consumers’ Preferences for Environmental Attributes of Pasta. Insights from an ABR Approach," Sustainability, MDPI, vol. 9(10), pages 1-13, September.
    4. Brunner, Florentine & Kurz, Verena & Bryngelsson, David & Hedenus, Fredrik, 2018. "Carbon Label at a University Restaurant – Label Implementation and Evaluation," Ecological Economics, Elsevier, vol. 146(C), pages 658-667.
    5. Bogliacino, Francesco & Charris, Rafael & Codagnone, Cristiano & Folkvord, Frans & Gaskell, George & Gómez, Camilo & Liva, Giovanni & Montealegre, Felipe, 2023. "Less is more: Information overload in the labelling of fish and aquaculture products," Food Policy, Elsevier, vol. 116(C).
    6. Malin Jonell & Beatrice Crona & Kelsey Brown & Patrik Rönnbäck & Max Troell, 2016. "Eco-Labeled Seafood: Determinants for (Blue) Green Consumption," Sustainability, MDPI, vol. 8(9), pages 1-19, September.
    7. Yokessa, Maïmouna & Marette, Stéphan, 2019. "A Review of Eco-labels and their Economic Impact," International Review of Environmental and Resource Economics, now publishers, vol. 13(1-2), pages 119-163, April.
    8. Lars Petersen & Jacob Hörisch & Kathleen Jacobs, 2021. "Worse is worse and better doesn't matter?: The effects of favorable and unfavorable environmental information on consumers’ willingness to pay," Journal of Industrial Ecology, Yale University, vol. 25(5), pages 1338-1356, October.
    9. Feucht, Yvonne & Zander, Katrin, 2017. "Consumers’ attitudes on carbon footprint labelling. Results of the SUSDIET project," Thünen Working Paper 266396, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
    10. Bartłomiej Kabaja & Magdalena Wojnarowska & Maria Chiara Cesarani & Erica Varese, 2022. "Recognizability of Ecolabels on E-Commerce Websites: The Case for Younger Consumers in Poland," Sustainability, MDPI, vol. 14(9), pages 1-19, April.
    11. Marike Isaak & Wolfgang Lentz, 2020. "Consumer Preferences for Sustainability in Food and Non-Food Horticulture Production," Sustainability, MDPI, vol. 12(17), pages 1-16, August.
    12. Orset, Caroline & Monnier, Marco, 2020. "How do lobbies and NGOs try to influence dietary behaviour?," Review of Agricultural, Food and Environmental Studies, Institut National de la Recherche Agronomique (INRA), vol. 101(1), July.
    13. Anna Alberini, Silvia Banfi, and Celine Ramseier, 2013. "Energy Efficiency Investments in the Home: Swiss Homeowners and Expectations about Future Energy Prices," The Energy Journal, International Association for Energy Economics, vol. 0(Number 1).
    14. Lingyun Mi & Jiali Han & Ting Xu & Xuejiao Wang & Lijie Qiao & Tianwen Jia & Xiaoli Gan, 2023. "Evaluating Whether and How Public Health Event Information Frameworks Promote Pro-Environmental Behavior," IJERPH, MDPI, vol. 20(4), pages 1-20, February.
    15. Saelensminde, Kjartan, 2006. "Causes and consequences of lexicographic choices in stated choice studies," Ecological Economics, Elsevier, vol. 59(3), pages 331-340, September.
    16. Frank Wijen & Mireille Chiroleu-Assouline, 2019. "Controversy Over Voluntary Environmental Standards: A Socioeconomic Analysis of the Marine Stewardship Council," PSE-Ecole d'économie de Paris (Postprint) halshs-02071504, HAL.
    17. Davide Menozzi & Thong Tien Nguyen & Giovanni Sogari & Dimitar Taskov & Sterenn Lucas & José Luis Santiago Castro-Rial & Cristina Mora, 2020. "Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries," Post-Print hal-02935812, HAL.
    18. Valentina Maria Merlino & Alessandro Sciullo & Giacomo Pettenati & Francesco Sottile & Cristiana Peano & Stefano Massaglia, 2022. "“Local Production”: What Do Consumers Think?," Sustainability, MDPI, vol. 14(6), pages 1-15, March.
    19. Jeremy De Valck & John Rolfe & Darshana Rajapaksa & Megan Star, 2022. "Consumers' preferences and willingness to pay for improved environmental standards: insights from cane sugar in the Great Barrier Reef region," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 66(3), pages 505-531, July.
    20. Bronnmann, Julia & Asche, Frank, 2017. "Sustainable Seafood From Aquaculture and Wild Fisheries: Insights From a Discrete Choice Experiment in Germany," Ecological Economics, Elsevier, vol. 142(C), pages 113-119.

    More about this item

    Keywords

    Agribusiness; Consumer/Household Economics;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aiea17:261258. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aieaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.