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Framing and managing the adoption of practice change for NRM by farmers

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  • Wright, Vic
  • Keeble, Brigette
  • Kaine, Geoff

Abstract

Public good objectives have, for many years, encouraged governments to target farmers with propositions for change to their production practices. Initially these propositions were attempts to accelerate the adoption of innovations that offered enhanced productivity. They have come to include change designed to enhance environmental stewardship. Coarse or incomplete specification of the costs and benefits of practice change, and of the whole process in which its promotion is embedded, impedes meaningful analysis of likely levels of adoption. In this paper frameworks from marketing and organisational behaviour are applied to a case study to evaluate their possible usefulness to the better framing of adoption decision making.

Suggested Citation

  • Wright, Vic & Keeble, Brigette & Kaine, Geoff, 2013. "Framing and managing the adoption of practice change for NRM by farmers," 2013 Conference (57th), February 5-8, 2013, Sydney, Australia 152185, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare13:152185
    DOI: 10.22004/ag.econ.152185
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    References listed on IDEAS

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    3. Kaine, Geoff & Lees, Jim & Wright, Vic, 2007. "An Approach to Predicting Demand for an Agricultural Innovation," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 15.
    4. Jackie Coyle‐Shapiro & Ian Kessler, 2000. "Consequences Of The Psychological Contract For The Employment Relationship: A Large Scale Survey," Journal of Management Studies, Wiley Blackwell, vol. 37(7), pages 903-930, November.
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    Full references (including those not matched with items on IDEAS)

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    Keywords

    Agribusiness; Farm Management; Public Economics;
    All these keywords.

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