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Product Labeling, Advertising and Demand for Grapefruit Juice and Grapefruit-Juice Cocktail

Author

Listed:
  • Brown, Mark G.
  • Lee, Jonq-Ying
  • Behr, Robert M.

Abstract

Demand relationships for two closely related products--grapefruit juice and grapefruit-juice cocktail--were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products. Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but also for grapefruit-juice cocktail.

Suggested Citation

  • Brown, Mark G. & Lee, Jonq-Ying & Behr, Robert M., 1990. "Product Labeling, Advertising and Demand for Grapefruit Juice and Grapefruit-Juice Cocktail," 1990 Annual meeting, August 5-8, Vancouver, Canada 270898, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea90:270898
    DOI: 10.22004/ag.econ.270898
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    References listed on IDEAS

    as
    1. Tilley, Daniel S., 1979. "Importance Of Understanding Consumption Dynamics In Market Recovery Periods," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 11(2), pages 1-6, December.
    2. Tilley, Daniel S., 1979. "Importance of Understanding Consumption Dynamics In Market Recovery Periods," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 11(2), pages 41-46, December.
    3. Ward, Ronald W. & Tilley, Daniel S., 1980. "Time Varying Parameters with Random Components: The Orange Juice Industry," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 12(2), pages 5-13, December.
    4. Brown, Mark G., 1986. "The Demand For Fruit Juices: Market Participation And Quantity Demanded," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 11(2), pages 1-5, December.
    5. Ronald W. Ward & James E. Davis, 1978. "A Pooled Cross-Section Time Series Model of Coupon Promotions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 60(3), pages 393-401.
    6. Jonq-Ying Lee & Mark G. Brown & Gary F. Fairchild, 1989. "Some observations on the impact of advertising on demand," Agribusiness, John Wiley & Sons, Ltd., vol. 5(6), pages 607-618.
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