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The Use of New Media Marketing in the Green Industry: Analysis of Social Media Adoption and its Impact on Sales

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  • Yao, Becatien H.
  • Shanoyan, Aleksan
  • Peterson, Hikaru Hanawa

Abstract

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  • Yao, Becatien H. & Shanoyan, Aleksan & Peterson, Hikaru Hanawa, 2017. "The Use of New Media Marketing in the Green Industry: Analysis of Social Media Adoption and its Impact on Sales," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258292, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea17:258292
    DOI: 10.22004/ag.econ.258292
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    References listed on IDEAS

    as
    1. El-Gohary, Hatem, 2012. "Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations," Tourism Management, Elsevier, vol. 33(5), pages 1256-1269.
    2. Zilberman, David & Kaplan, Scott, 2014. "What the Adoption Literature can teach us about Social Media and Network Effects on Food Choices," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 173076, Agricultural and Applied Economics Association.
    3. Paniagua, Jordi & Sapena, Juan, 2014. "Business performance and social media: Love or hate?," Business Horizons, Elsevier, vol. 57(6), pages 719-728.
    4. Onishi, Hiroshi & Manchanda, Puneet, 2012. "Marketing activity, blogging and sales," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 221-234.
    5. Liu, Yizao & Rui, Huaxia, 2014. "Social Media and Consumer Engagement in the Carbonated Soft Drinks Market," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 169815, Agricultural and Applied Economics Association.
    6. Liu, Yizao & Rui, Huaxia, 2014. "Consumer Attention, Engagement, and Market Shares: Evidence from the Carbonated Soft Drinks Market," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 166114, Agricultural and Applied Economics Association.
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    Keywords

    Agribusiness; Marketing; Productivity Analysis;
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