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The Use of Social Media for Communication In Official Statistics at European Level

Author

Listed:
  • Ionela-Roxana GLAVAN

    (Bucharest University of Economic Studies)

  • Andreea MIRICA

    (Bucharest University of Economic Studies)

  • Bogdan Narcis FIRTESCU

    (Alexandru Ioan Cuza University of Iasi)

Abstract

Social media tools are wide spread in web communication and are gaining popularity in the communication process between public institutions and citizens. This study conducts an analysis on how social media is used by Official Statistical Institutes to interact with citizens and disseminate information. A linear regression technique is performed to examine which social media platforms (Twitter or Facebook) is a more effective tool in the communication process in the official statistics area. Our study suggests that Twitter is a more powerful tool than Facebook in enhancing the relationship between official statistics and citizens, complying with several other studies. Next, we performed an analysis on Twitter network characteristics discussing “official statistics” using NodeXL that revealed the unexploited potential of this network by official statistical agencies.

Suggested Citation

  • Ionela-Roxana GLAVAN & Andreea MIRICA & Bogdan Narcis FIRTESCU, 2016. "The Use of Social Media for Communication In Official Statistics at European Level," Romanian Statistical Review, Romanian Statistical Review, vol. 64(4), pages 37-48, December.
    • Handle: RePEc:rsr:journl:v:64:y:2016:i:4:p:37-48
    as

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    References listed on IDEAS

    as
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    3. Kaplan, Andreas M., 2012. "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4," Business Horizons, Elsevier, vol. 55(2), pages 129-139.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    social media; Twitter; Facebook; official statistics; communication;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

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