Social Media and Consumer Engagement in the Carbonated Soft Drinks Market
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DOI: 10.22004/ag.econ.169815
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References listed on IDEAS
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Cited by:
- Yao, Becatien H. & Shanoyan, Aleksan & Peterson, Hikaru Hanawa, 2017. "The Use of New Media Marketing in the Green Industry: Analysis of Social Media Adoption and its Impact on Sales," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258292, Agricultural and Applied Economics Association.
- Becatien Yao & Aleksan Shanoyan & Hikaru Hanawa Peterson & Cheryl Boyer & Lauri Baker, 2019. "The use of new‐media marketing in the green industry: Analysis of social media use and impact on sales," Agribusiness, John Wiley & Sons, Ltd., vol. 35(2), pages 281-297, April.
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Keywords
Consumer/Household Economics; Demand and Price Analysis; Industrial Organization;All these keywords.
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