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Accommodating Heterogeneity in Brand Loyalty Estimation: Application to the U.S. Beer Retail

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  • Irani-Kermani, Roozbeh
  • Jaenicke, Edward C.

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  • Irani-Kermani, Roozbeh & Jaenicke, Edward C., 2017. "Accommodating Heterogeneity in Brand Loyalty Estimation: Application to the U.S. Beer Retail," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258203, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea17:258203
    DOI: 10.22004/ag.econ.258203
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    References listed on IDEAS

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    1. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    2. James M. Lattin, 1987. "A Model of Balanced Choice Behavior," Marketing Science, INFORMS, vol. 6(1), pages 48-65.
    3. Davis, Christopher G. & Dong, Diansheng & Blayney, Donald P. & Owens, Ashley, 2010. "An Analysis of U.S. Household Dairy Demand," Technical Bulletins 184308, United States Department of Agriculture, Economic Research Service.
    4. Tülin Erdem & Michael P. Keane, 1996. "Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets," Marketing Science, INFORMS, vol. 15(1), pages 1-20.
    5. Peter S. Fader & James M. Lattin & John D. C. Little, 1992. "Estimating Nonlinear Parameters in the Multinomial Logit Model," Marketing Science, INFORMS, vol. 11(4), pages 372-385.
    6. Einav, Liran & Leibtag, Ephraim S. & Nevo, Aviv, 2008. "On the Accuracy of Nielsen Homescan Data," Economic Research Report 56490, United States Department of Agriculture, Economic Research Service.
    7. Keane, Michael P, 1997. "Modeling Heterogeneity and State Dependence in Consumer Choice Behavior," Journal of Business & Economic Statistics, American Statistical Association, vol. 15(3), pages 310-327, July.
    8. Pinkse, Joris & Slade, Margaret E., 2004. "Mergers, brand competition, and the price of a pint," European Economic Review, Elsevier, vol. 48(3), pages 617-643, June.
    9. Yves Bentz & Dwight Merunka, 2000. "Neural networks and the multinomial logit for brand choice modelling: a hybrid approach," Post-Print hal-01822273, HAL.
    10. Sven B. Erlander, 2010. "Cost-Minimizing Choice Behavior in Transportation Planning," Advances in Spatial Science, Springer, number 978-3-642-11911-8.
    11. Peter S. Fader & James M. Lattin, 1993. "Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior," Marketing Science, INFORMS, vol. 12(3), pages 304-317.
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    Cited by:

    1. Irani-Kermani, Roozbeh & Jaenicke, Edward C., 2018. "Generalizing Variety Seeking Measurement from Brand Space to Product Attribute Space," 2018 Annual Meeting, August 5-7, Washington, D.C. 273818, Agricultural and Applied Economics Association.

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    Keywords

    Marketing; Research Methods/Statistical Methods; Demand and Price Analysis;
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