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A product choice model with marketing, filtering and purchase feedback

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  • Little, John D. C.
  • Anderson, Eric T.

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  • Little, John D. C. & Anderson, Eric T., 1994. "A product choice model with marketing, filtering and purchase feedback," Working papers 3670-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2509
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    File URL: http://hdl.handle.net/1721.1/2509
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    References listed on IDEAS

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    1. John D. C. Little, 1975. "BRANDAID: A Marketing-Mix Model, Part 1: Structure," Operations Research, INFORMS, vol. 23(4), pages 628-655, August.
    2. Abel P. Jeuland & Frank M. Bass & Gordon P. Wright, 1980. "A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes," Operations Research, INFORMS, vol. 28(2), pages 255-277, April.
    3. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    4. Heckman, James J & Willis, Robert J, 1977. "A Beta-logistic Model for the Analysis of Sequential Labor Force Participation by Married Women," Journal of Political Economy, University of Chicago Press, vol. 85(1), pages 27-58, February.
    5. Füsun Gönül & Kannan Srinivasan, 1993. "Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues," Marketing Science, INFORMS, vol. 12(3), pages 213-229.
    6. Uncles, Mark D., 1987. "A beta-logistic model of mode choice: Goodness of fit and intertemporal dependence," Transportation Research Part B: Methodological, Elsevier, vol. 21(3), pages 195-205, June.
    7. Peter S. Fader & James M. Lattin & John D. C. Little, 1992. "Estimating Nonlinear Parameters in the Multinomial Logit Model," Marketing Science, INFORMS, vol. 11(4), pages 372-385.
    8. James H. Pedrick & Fred S. Zufryden, 1991. "Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data," Marketing Science, INFORMS, vol. 10(2), pages 111-130.
    9. Lakshman Krishnamurthi & S. P. Raj, 1988. "A Model of Brand Choice and Purchase Quantity Price Sensitivities," Marketing Science, INFORMS, vol. 7(1), pages 1-20.
    10. Peter S. Fader & James M. Lattin, 1993. "Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior," Marketing Science, INFORMS, vol. 12(3), pages 304-317.
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    HD28 .M414 no.3670-; 94;

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