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Consumer Willingness to Pay for Nano-packaged Food Products: Evidence from Experimental Auctions

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  • Katare, Bhagyashree
  • Yue, Chengyan
  • Hurley, Terrance M.

Abstract

Using experimental auctions, this paper evaluates the impact of information on consumers’ willingness to pay (WTP) for nano-packaged food products. Positive, negative and neutral information about the risks and benefits of nanotechnology in food processing was presented to consumers to measure the influence of information on consumer WTP. Double hurdle model results show that the specific information about nanotechnology from various sources has a negative effect on the probability of consumers valuing nano-packaged products. For consumers who did value nano-packaged products, general and specific information about nanotechnology had a positive effect on their WTP for nano-packaged salad and apple sauce. The effects of information on the WTPs of consumer who valued the products were more idiosyncratic, varying across the type of product, prior knowledge about nanotechnology, age, income, gender, marital status, and education.

Suggested Citation

  • Katare, Bhagyashree & Yue, Chengyan & Hurley, Terrance M., 2013. "Consumer Willingness to Pay for Nano-packaged Food Products: Evidence from Experimental Auctions," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149676, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea13:149676
    DOI: 10.22004/ag.econ.149676
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    References listed on IDEAS

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    Cited by:

    1. Wang, L., 2018. "Willingness to Pay for Certified Fresh Fruits in China: A Double-Hurdle Approach," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277413, International Association of Agricultural Economists.
    2. Lijia Wang & Jianhua Wang & Xuexi Huo, 2019. "Consumer’s Willingness to Pay a Premium for Organic Fruits in China: A Double-Hurdle Analysis," IJERPH, MDPI, vol. 16(1), pages 1-14, January.
    3. Schroeter, Christiane & Nicholson, Charles F. & Meloy, Margaret G., 2016. "Consumer Valuation of Organic and Conventional Milk: Does Shelf Life Matter?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-19, November.

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    Keywords

    Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing;
    All these keywords.

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