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Consumer Valuation of Organic and Conventional Milk: Does Shelf Life Matter?

Author

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  • Schroeter, Christiane
  • Nicholson, Charles F.
  • Meloy, Margaret G.

Abstract

The objective of this study is to assess whether shelf life, as indicated by the processor “sell by” date, influences product attractiveness, willingness to purchase and willingness to pay for organic and conventional milk—controlling for the effect of the milk production system. A completely randomized factorial between-subject design is combined with GLM-based ANOVA to assess mean differences for production systems and shelf life values. Experimental results indicate that consumers value the production system. However, consumers also indicated that they value the length of shelf life only after being prompted. Assessment of this attribute provides information relevant to product development and in-store marketing practices, although additional study of this issue appears merited.

Suggested Citation

  • Schroeter, Christiane & Nicholson, Charles F. & Meloy, Margaret G., 2016. "Consumer Valuation of Organic and Conventional Milk: Does Shelf Life Matter?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-19, November.
    • Handle: RePEc:ags:jlofdr:250003
    DOI: 10.22004/ag.econ.250003
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    References listed on IDEAS

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    Cited by:

    1. Innocent, Kwagala, 2018. "Consumer Acceptance And Willingness To Pay For Shelf Life Extended Fresh Cassava Roots In Uganda: Case Of Kampala District," Research Theses 276439, Collaborative Masters Program in Agricultural and Applied Economics.

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