IDEAS home Printed from https://ideas.repec.org/p/ags/aaea06/21320.html
   My bibliography  Save this paper

Adoption of E-Marketing by Direct Market Farms in the Northeastern U.S

Author

Listed:
  • Baer, Alexander G.
  • Brown, Cheryl

Abstract

Many farms have begun operating websites in order to promote their businesses. This study used data from a survey of farms in the northeastern U.S. for the year 2004 in order to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology adoption framework, a Probit model of website adoption was estimated to identify significant relationships. Some sales locations and product types, advertising diversity, high speed Internet connections, and gross farm sales were found to be significantly related to website adoption.

Suggested Citation

  • Baer, Alexander G. & Brown, Cheryl, 2006. "Adoption of E-Marketing by Direct Market Farms in the Northeastern U.S," 2006 Annual meeting, July 23-26, Long Beach, CA 21320, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea06:21320
    DOI: 10.22004/ag.econ.21320
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/21320/files/sp06ba06.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.21320?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Allen, Rich & Harris, Ginger, 2005. "What We Know About The Demographics Of U.S. Farm Operators," Agricultural Outlook Forum 2005 32823, United States Department of Agriculture, Agricultural Outlook Forum.
    2. Smith, Aaron D. & Goe, W. Richard & Kemey, Martin & Morrison Paul, Catherine J., 2004. "Computer and Internet Use by Great Plains Farmers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(3), pages 1-20, December.
    3. Meredith J. Soule & Abebayehu Tegene & Keith D. Wiebe, 2000. "Land Tenure and the Adoption of Conservation Practices," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(4), pages 993-1005.
    4. Helen Couclelis, 2004. "Pizza over the Internet: e-commerce, the fragmentation of activity and the tyranny of the region," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 16(1), pages 41-54, January.
    5. Hoag, Dana L. & Ascough, James C. & Frasier, W. Marshall, 1999. "Farm Computer Adoption in the Great Plains," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 31(1), pages 57-67, April.
    6. Gloy, Brent A. & Akridge, Jay T., 2000. "Computer And Internet Adoption On Large U.S. Farms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(3), pages 1-16.
    7. Mishra, Ashok K., 2006. "New ERS Briefing Room on Farm Household Well-being," Amber Waves:The Economics of Food, Farming, Natural Resources, and Rural America, United States Department of Agriculture, Economic Research Service, pages 1-2, February.
    8. Daniel S. Putler & David Zilberman, 1988. "Computer Use in Agriculture: Evidence from Tulare County, California," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(4), pages 790-802.
    9. Henderson, Jason R. & Dooley, Frank J. & Akridge, Jay T., 2000. "Adoption Of E-Commerce Strategies For Agribusiness Firms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21771, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Amponsah, William A., 1995. "Computer Adoption And Use Of Information Services By North Carolina Commercial Farmers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-12, December.
    11. Sabuhoro, Jean Bosco & Wunsch, Patti, 2003. "Computer Technology Adoption By Canadian Farm Businesses: An Analysis Based on the 2001 Census of Agriculture," Agriculture and Rural Working Paper Series 28039, Statistics Canada.
    12. Amponsah, William A., 1995. "Computer Adoption and Use of Information Services by North Carolina Commercial Farmers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(2), pages 565-576, December.
    13. Hoag, Dana L. & Ascough, James C. & Frasier, W. Marshall, 1999. "Farm Computer Adoption In The Great Plains," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 31(1), pages 1-11, April.
    14. Amemiya, Takeshi, 1981. "Qualitative Response Models: A Survey," Journal of Economic Literature, American Economic Association, vol. 19(4), pages 1483-1536, December.
    15. Marvin T. Batte & Eugene Jones & Gary D. Schnitkey, 1990. "Computer Use by Ohio Commercial Farmers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(4), pages 935-945.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hu, Wuyang & Woods, Timothy & Bastin, Sandra & Cox, Linda & You, Wen, 2011. "Assessing Consumer Willingness to Pay for Value-Added Blueberry Products Using a Payment Card Survey," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 43(2), pages 243-258, May.
    2. Zein Kallas & Teresa Serra & Jos頠 M. Gil, 2012. "Effects of policy instruments on farm investments and production decisions in the Spanish COP sector," Applied Economics, Taylor & Francis Journals, vol. 44(30), pages 3877-3886, October.
    3. Souza Monteiro, Diogo M. & Caswell, Julie A., 2009. "Traceability adoption at the farm level: An empirical analysis of the Portuguese pear industry," Food Policy, Elsevier, vol. 34(1), pages 94-101, February.
    4. Spiller, Achim & Zuhlsdorf, Anke & Mellin, Matthias, 2007. "Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6607, International European Forum on System Dynamics and Innovation in Food Networks.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Baer, Alexander G. & Brown, Cheryl, 2007. "Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(2), pages 1-11, July.
    2. Adamides, George & Stylianou, Andreas & Kosmas, Petros C. & Apostolopoulos, Constantinos D., 2013. "Factors Affecting PC and Internet Usage by the Rural Population of Cyprus," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(1), pages 1-21.
    3. Fecke, Wilm & Danne, Michael & Mußhoff, Oliver, 2018. "E-commerce in agriculture: The case of crop protection product purchases in a discrete choice experiment," DARE Discussion Papers 1803, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    4. Smith, Aaron D. & Goe, W. Richard & Kemey, Martin & Morrison Paul, Catherine J., 2004. "Computer and Internet Use by Great Plains Farmers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(3), pages 1-20, December.
    5. Mishra, Ashok K. & Williams, Robert P. & Detre, Joshua D., 2009. "Internet Access and Internet Purchasing Patterns of Farm Households," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 38(2), pages 1-18, October.
    6. Briggeman, Brian C. & Whitacre, Brian E., 2010. "Farming and the Internet: Reasons for Non-Use," Agricultural and Resource Economics Review, Cambridge University Press, vol. 39(3), pages 571-584, October.
    7. Arens, L. & Plumeyer, C.H. & Theuvsen, L., 2012. "Akzeptanz von Informationssystemen durch Schweinemäster: Eine Kausalanalyse," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 47, March.
    8. Mishra, Ashok K. & Park, Timothy A., 2005. "An Empirical Analysis of Internet Use by U.S. Farmers," Agricultural and Resource Economics Review, Cambridge University Press, vol. 34(2), pages 253-264, October.
    9. Grisham, Elisabeth & Gillespie, Jeffrey, 2008. "Record-Keeping Technology Adoption among Dairy Farmers," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2008, pages 1-12.
    10. Vergara, Oscar & Coble, Keith H. & Hudson, Darren & Knight, Thomas O. & Patrick, George F. & Baquet, Alan E., 2005. "Target Markets for Grain and Cotton Marketing Consultants and Market Information Systems," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(1), pages 1-17, April.
    11. Adamides, G. & Stylianou, A., 2013. "ICT and Mobile Phone Use for Agricultural Knowledge Sharing by Cypriot Farmers," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 5(2), pages 1-8, June.
    12. Grisham, Elisabeth & Gillespie, Jeffrey M., 2007. "Record-Keeping Technology Adoption in the Louisiana Dairy Industry," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34975, Southern Agricultural Economics Association.
    13. Gillespie, Jeffrey & Mark, Tyler B. & Sandretto, Carmen & Nehring, Richard, 2009. "Computerized Technology Adoption Among Farms in the U.S. Dairy Industry," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2009, pages 1-9.
    14. Arens, Ludwig & Plumeyer, Cord-Herwig & Theuvsen, Ludwig, 2011. "Akzeptanz von Informationssystemen durch Schweinemäster: Eine Kausalanalyse," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114482, German Association of Agricultural Economists (GEWISOLA).
    15. Gloy, Brent A. & Akridge, Jay T., 2000. "Computer And Internet Adoption On Large U.S. Farms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(3), pages 1-16.
    16. Walton, Jonathan C. & Lambert, Dayton M. & Roberts, Roland K. & Larson, James A. & English, Burton C. & Larkin, Sherry L. & Martin, Steven W. & Marra, Michele C. & Paxton, Kenneth W. & Reeves, Jeanne , 2008. "Adoption and Abandonment of Precision Soil Sampling in Cotton Production," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), pages 1-21.
    17. Hung‐Hao Chang & David R. Just, 2009. "Internet Access and Farm Household Income – Empirical Evidence using a Semi‐parametric Assessment in Taiwan," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(2), pages 348-366, June.
    18. Ngugi, Daniel & Mukundu, Denford & Epperson, James E. & Acheampong, Yvonne J., 2003. "Determinants of Household Participation in Rural Development Projects," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35251, Southern Agricultural Economics Association.
    19. Mishra, Ashok K. & Williams, Robert P., 2006. "Internet Access and Use by Farm Households," 2006 Annual meeting, July 23-26, Long Beach, CA 21106, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. Tiffin, Richard & Balcombe, Kelvin, 2011. "The determinants of technology adoption by UK farmers using Bayesian model averaging: the cases of organic production and computer usage," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 55(4), pages 1-20.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea06:21320. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.