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Demand Elasticities for Fresh Fruit at the Retail Level

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  • Durham, Catherine A.
  • Eales, James S.

Abstract

The obesity epidemic in the US and elsewhere has re-doubled efforts to understand determinants of the quality of consumers' diets. Part of the discussion has centered on the potential of "fat taxes" and/or the subsidization of the purchase of fresh fruits and vegetables to coax consumers to better diets. Whether this discussion has merit or not, fundamental to the debate are the demand elasticities of the commodities involved. This study employs weekly data from several retail stores on fruit prices and sales to estimate elasticities of individual fruits. Estimates show consumers are more responsive to price than has been found previously.

Suggested Citation

  • Durham, Catherine A. & Eales, James S., 2006. "Demand Elasticities for Fresh Fruit at the Retail Level," 2006 Annual meeting, July 23-26, Long Beach, CA 21099, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea06:21099
    DOI: 10.22004/ag.econ.21099
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    3. Dave Weatherspoon & James Oehmke & Assa Dembélé & Marcus Coleman & Thasanee Satimanon & Lorraine Weatherspoon, 2013. "Price and Expenditure Elasticities for Fresh Fruits in an Urban Food Desert," Urban Studies, Urban Studies Journal Limited, vol. 50(1), pages 88-106, January.
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    5. Jose‐Maria Garcia‐Alvarez‐Coque & Victor Martinez‐Gomez & Miquel Villanueva, 2010. "Seasonal protection of F&V imports in the EU: impacts of the entry price system," Agricultural Economics, International Association of Agricultural Economists, vol. 41(2), pages 205-218, March.
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    8. Allain, Marie-Laure & Boyer, Marcel & Kotchoni, Rachidi & Ponssard, Jean-Pierre, 2015. "Are cartel fines optimal? Theory and evidence from the European Union," International Review of Law and Economics, Elsevier, vol. 42(C), pages 38-47.
    9. Revoredo-Giha, Cesar & Florkowski, Wojciech J., 2013. "An Analysis of the Demand for Fresh Fruit in Scotland," Working Papers 152212, Scotland's Rural College (formerly Scottish Agricultural College), Land Economy & Environment Research Group.
    10. Mengesha Yayo Negasi, 2016. "Marketing System Analysis of Vegetables and Fruits in Amhara Regional State: survey Evidence from Raya Kobo and Harbu Woredas," Ethiopian Journal of Economics, Ethiopian Economics Association, vol. 24(2), August.
    11. Fleissig, 2015. "Changes in aggregate food demand over the business cycle," Applied Economics Letters, Taylor & Francis Journals, vol. 22(17), pages 1366-1371, November.
    12. Dunn, Richard A. & Dean, Wesley R. & Johnson, Cassandra M. & Leidner, Andrew J. & Sharkey, Joseph R., 2012. "The Effect of Distance and Cost on Fruit and Vegetable Consumption in Rural Texas," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(4), pages 1-10, November.
    13. GIDO, Eric Obedy, 2022. "Household Demand System Of African Indigenous Vegetables In Kenya," Review of Agricultural and Applied Economics (RAAE), Faculty of Economics and Management, Slovak Agricultural University in Nitra, vol. 25(1), March.
    14. Alston, Julian M. & Mullally, Conner C. & Sumner, Daniel A. & Townsend, Marilyn & Vosti, Stephen A., 2009. "Likely effects on obesity from proposed changes to the US food stamp program," Food Policy, Elsevier, vol. 34(2), pages 176-184, April.
    15. Dave Weatherspoon & James Oehmke & Assa Dembele & Lorraine Weatherspoon, 2015. "Fresh vegetable demand behaviour in an urban food desert," Urban Studies, Urban Studies Journal Limited, vol. 52(5), pages 960-979, April.
    16. Ogundari, Kolawole & Arifalo, Sadiat Funmilayo, 2013. "Determinants of Household Demand for Fresh Fruit and Vegetable in Nigeria: A Double Hurdle Approach," Quarterly Journal of International Agriculture, Humboldt-Universitaat zu Berlin, vol. 52(3), pages 1-18, August.
    17. Qingjun Zhao & Jiancheng Guan, 2013. "Love dynamics between science and technology: some evidences in nanoscience and nanotechnology," Scientometrics, Springer;Akadémiai Kiadó, vol. 94(1), pages 113-132, January.
    18. Lippert, Christian & Feuerbacher, Arndt & Narjes, Manuel, 2021. "Revisiting the economic valuation of agricultural losses due to large-scale changes in pollinator populations," Ecological Economics, Elsevier, vol. 180(C).

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