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New forms of agritourism, a case study in mountain pasture
[Les nouvelles formes d'agritourisme, une étude de cas en alpage]

Author

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  • Agnès Durrande-Moreau

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

This research focuses on new forms of agritourism. A case study regarding the visit of mountain pasture organised for tourists is analysed with the tools of place marketing. It allows to better understand one of these new forms and the reasons for success. This research has theoretical (about tourism management, and place marketing) and practical implications (good practices in agritourism). Les nouvelles formes d'agritourisme, une étude de cas en alpage Cette recherche s'intéresse aux nouvelles formes d'agritourisme. Une étude de cas de visite d'alpage, analysé grâce aux outils du marketing territorial, permet de mieux comprendre l'une de ces nouvelles formes et les raisons de son succès. Cette recherche a des implications théoriques (sur la gestion du tourisme, sur le marketing territorial), et pratiques (bonnes pratiques en agritourisme).

Suggested Citation

  • Agnès Durrande-Moreau, 2017. "New forms of agritourism, a case study in mountain pasture [Les nouvelles formes d'agritourisme, une étude de cas en alpage]," Post-Print hal-01547388, HAL.
    • Handle: RePEc:hal:journl:hal-01547388
    Note: View the original document on HAL open archive server: https://hal.univ-grenoble-alpes.fr/hal-01547388
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    Keywords

    tourism; food; tourisme; alimentation; agriculture; innovation;
    All these keywords.

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