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A Theoretical Approach to New Product Development Strategies

Author

Listed:
  • Yakup Durmaz

    (HKU - Hasan Kalyoncu University)

  • Merve Can Şirin

    (HKU - Hasan Kalyoncu University)

Abstract

Companies have to develop their products on a constant basis to keep up with the technologic developments, respond to clients' demands, and keep the advantage over the rivals. A decrease in the product lifespan forces the manufacturers to change constantly. However the design, production and marketing of the developed product are all tedious processes. That's why companies have to make careful decisions and make competitive choices to keep the advantage over rivals .Otherwise a process where there's no turning back will emerge to set a failure in profit loss, against all the forecasts of benefit .

Suggested Citation

  • Yakup Durmaz & Merve Can Şirin, 2017. "A Theoretical Approach to New Product Development Strategies," Post-Print halshs-01424848, HAL.
    • Handle: RePEc:hal:journl:halshs-01424848
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01424848
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    References listed on IDEAS

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    1. G. M.P. Swann, 2009. "The Economics of Innovation," Books, Edward Elgar Publishing, number 13211.
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    Keywords

    product development; new product; new product development process;
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