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From the Complexity of the Concept of Gamification to the Complexity of it’s Implementation: an Exploratory Study in the Context of Touristic Mobile Application
[De la complexité de la notion de gamification à la complexité de sa mise en œuvre : une étude exploratoire dans un contexte d’application mobile touristique]

Author

Listed:
  • Aleandro Nassisi

    (HES-SO - Haute Ecole Spécialisée de Suisse Occidentale)

  • Cédric Baudet

    (HES-SO - Haute Ecole Spécialisée de Suisse Occidentale, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon)

  • Francesco Termine

    (HES-SO - Haute Ecole Spécialisée de Suisse Occidentale)

Abstract

To grasp the inherent complexity of gamification, we carried out an exploratory two-phase study in the context of a swiss touristic mobile application. Sightseeing the first phase, we measured the user experience quantitatively and qualitatively following a touristic tour using a mobile application that contained few gamification mechanisms. During the second phase, we integrated several gamification mechanisms into the mobile application and we made the same measurements as in the first phase. We highlighted the complexity of gamification and suggested implementing adapted mechanisms dynamically for each user.

Suggested Citation

  • Aleandro Nassisi & Cédric Baudet & Francesco Termine, 2017. "From the Complexity of the Concept of Gamification to the Complexity of it’s Implementation: an Exploratory Study in the Context of Touristic Mobile Application [De la complexité de la notion de ga," Post-Print hal-01519560, HAL.
    • Handle: RePEc:hal:journl:hal-01519560
    Note: View the original document on HAL open archive server: https://univ-lyon3.hal.science/hal-01519560
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    Keywords

    mechanisms; tourism; evaluation; complexity; gamification; tourisme;
    All these keywords.

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