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What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis

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Listed:
  • Deng, Xueting
  • Woods, Timothy

Abstract

This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including market segmentation measurements, lifestyle factors and demographic variables are investigated and compared for their significance in driving local wine expenditure, local wine purchase probability, and local wine to total wine expenditure ratio. This study also recommends market strategic insights for wine business stakeholders.

Suggested Citation

  • Deng, Xueting & Woods, Timothy, 2014. "What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162594, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saea14:162594
    DOI: 10.22004/ag.econ.162594
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    References listed on IDEAS

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    1. Hu, Wuyang & Woods, Timothy A. & Bastin, Sandra, 2009. "Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(1), pages 1-14, April.
    2. Heckman, James, 2013. "Sample selection bias as a specification error," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 31(3), pages 129-137.
    3. Henehan, Brian & White, Gerald B., 1990. "Evaluation of Wine Trails in New York State," Research Bulletins 183298, Cornell University, Department of Applied Economics and Management.
    4. Marco Costanigro & Jill J. McCluskey & Ron C. Mittelhammer, 2007. "Segmenting the Wine Market Based on Price: Hedonic Regression when Different Prices mean Different Products," Journal of Agricultural Economics, Wiley Blackwell, vol. 58(3), pages 454-466, September.
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