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Geographies of dissociation: Value creation, ‘dark’ places, and ‘missing’ links

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  • Ibert, Oliver
  • Hess, Martin
  • Kleibert, Jana
  • Müller, Felix
  • Power, Dominic

Abstract

In this article, we seek to contribute to cultural-economic geography debates on the social construction of economic value. We widen the focus on already well-studied associations between branded commodities and other entities representing nonmonetary values by also considering what we refer to as ‘dissociations’. Dissociation denotes practices of weakening or obscuring negative links between a branded commodity and other entities in order to let the desired associations overrule undesired ones. We highlight the strategic agency behind such dissociations and thus focus on actors’ proactive relational work to prevent negative associations from becoming salient as well as their reactive practices of managing reputational crises. The article situates the study of dissociations in human geography and pays particular attention to the geographies of dissociation along territorial, relational, and topological lines.

Suggested Citation

  • Ibert, Oliver & Hess, Martin & Kleibert, Jana & Müller, Felix & Power, Dominic, 2019. "Geographies of dissociation: Value creation, ‘dark’ places, and ‘missing’ links," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(1), pages 43-63.
    • Handle: RePEc:zbw:espost:215474
    DOI: 10.1177/2043820619831114
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    References listed on IDEAS

    as
    1. Andy Pike, 2013. "Economic Geographies of Brands and Branding," Economic Geography, Taylor & Francis Journals, vol. 89(4), pages 317-339, October.
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    4. Andy Pike, 2013. "Economic Geographies of Brands and Branding," Economic Geography, Clark University, vol. 89(4), pages 317-339, October.
    5. Ulrich Ermann, 2011. "Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in Bulgaria," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 7, Edward Elgar Publishing.
    6. Ron Boschma, 2005. "Proximity and Innovation: A Critical Assessment," Regional Studies, Taylor & Francis Journals, vol. 39(1), pages 61-74.
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    Cited by:

    1. Verena Brinks & Oliver Ibert, 2020. "From Corona Virus to Corona Crisis: The Value of An Analytical and Geographical Understanding of Crisis," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 111(3), pages 275-287, July.
    2. van Meeteren, Michiel & Kleibert, Jana, 2022. "The global division of labour as enduring archipelago: thinking through the spatiality of ‘globalisation in reverse’," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 15(2), pages 389-406.
    3. Kleibert, Jana M., 2021. "Geographies of Marketization in Higher Education: Branch Campuses as Territorial and Symbolic Fixes," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 97(4), pages 315-337.
    4. Henry Wai-chung Yeung, 2021. "The trouble with global production networks," Environment and Planning A, , vol. 53(2), pages 428-438, March.
    5. Klement Podnar & Urša Golob, 2024. "Brands and activism: ecosystem and paradoxes," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 95-107, March.
    6. Goldstein, Benjamin & Newell, Joshua P., 2020. "How to track corporations across space and time," Ecological Economics, Elsevier, vol. 169(C).

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