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Impacts of personality traits on consumer innovation success

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  • Stock, Ruth Maria
  • von Hippel, Eric
  • Gillert, Nils Lennart

Abstract

Via a study of innovating and non-innovating German consumers, we explore links between the “Big Five” personality traits and successful accomplishment of three basic innovation process stages by consumer-innovators: (1) generating an idea for a new product or product improvement, (2) developing a prototype that implements that idea, and (3) diffusing the innovation to others. We find that personality traits are significantly associated with success differ at each stage. First, those who score higher on openness to experience are significantly more likely to have new product ideas. Second, being introverted and conscientious is significantly associated with successful prototyping. Third, those who possess high levels of conscientiousness are more likely to successfully commercially diffuse their innovations, whereas, in contrast, conscientiousness lowers the likelihood of successful peer-to-peer diffusion.

Suggested Citation

  • Stock, Ruth Maria & von Hippel, Eric & Gillert, Nils Lennart, 2016. "Impacts of personality traits on consumer innovation success," Research Policy, Elsevier, vol. 45(4), pages 757-769.
    • Handle: RePEc:eee:respol:v:45:y:2016:i:4:p:757-769
    DOI: 10.1016/j.respol.2015.12.002
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    Cited by:

    1. Fursov, Konstantin & Thurner, Thomas & Nefedova, Alena, 2017. "What user-innovators do that others don't: A study of daily practices," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 153-160.
    2. Vassallo, Jarrod P. & Banerjee, Sourindra & Zaman, Hasanuzzaman & Prabhu, Jaideep C., 2023. "Design thinking and public sector innovation: The divergent effects of risk-taking, cognitive empathy and emotional empathy on individual performance," Research Policy, Elsevier, vol. 52(6).
    3. Elias G. Carayannis & Luca Dezi & Gianluca Gregori & Ernesto Calo, 2022. "Smart Environments and Techno-centric and Human-Centric Innovations for Industry and Society 5.0: A Quintuple Helix Innovation System View Towards Smart, Sustainable, and Inclusive Solutions," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(2), pages 926-955, June.
    4. de Jong, Jeroen P.J. & Ben-Menahem, Shiko M. & Franke, Nikolaus & Füller, Johann & von Krogh, Georg, 2021. "Treading new ground in household sector innovation research: Scope, emergence, business implications, and diffusion," Research Policy, Elsevier, vol. 50(8).
    5. Pelau Corina & Serban Daniela & Chinie Alexandra Catalina, 2018. "The influence of personality types on the impulsive buying behavior of a consumer," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 751-759, May.
    6. repec:wsi:acsxxx:v:21:y:2019:i:08:n:s1363919619500099 is not listed on IDEAS
    7. Schweisfurth, Tim G., 2017. "Comparing internal and external lead users as sources of innovation," Research Policy, Elsevier, vol. 46(1), pages 238-248.
    8. Matti Grosse, 2018. "How User-Innovators Pave the Way for a Sustainable Energy Future: A Study among German Energy Enthusiasts," Sustainability, MDPI, vol. 10(12), pages 1-16, December.
    9. Pieper, Thorsten & Herstatt, Cornelius, 2018. "User innovation barriers and their impact on user-developed products," Working Papers 106, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    10. Stock-Homburg, Ruth M. & Heald, Shannon L.M. & Holthaus, Christian & Gillert, Nils Lennart & Hippel, Eric von, 2021. "Need-solution pair recognition by household sector individuals: Evidence, and a cognitive mechanism explanation," Research Policy, Elsevier, vol. 50(8).
    11. Lukoschek, Carmen Sabrina & Stock-Homburg, Ruth Maria, 2021. "Integrating Home and Work: How the Work Environment Enhances Household-Sector Innovations," Research Policy, Elsevier, vol. 50(1).
    12. von Hippel, Christiana D. & Cann, Andrew B., 2021. "Behavioral innovation: Pilot study and new big data analysis approach in household sector user innovation," Research Policy, Elsevier, vol. 50(8).
    13. Mulhuijzen, Max & de Jong, Jeroen P.J., 2023. "The rich or the poor? Personal resources, do-it-yourself, and innovation in the household sector," Research Policy, Elsevier, vol. 52(3).
    14. de Jong, Jeroen P.J. & Gillert, Nils Lennart & Stock, Ruth M., 2018. "First adoption of consumer innovations: Exploring market failure and alleviating factors," Research Policy, Elsevier, vol. 47(2), pages 487-497.
    15. Cheng, Lei & Cheng, Hong & Zhuang, Ziyin, 2019. "Political connections, corporate innovation and entrepreneurship: Evidence from the China Employer-Employee Survey (CEES)," China Economic Review, Elsevier, vol. 54(C), pages 286-305.
    16. Paris Chrysos, 2018. "Empathy in the business model: how Facebook and Google Maps manage external problem-solving processes," Working Papers halshs-01897205, HAL.
    17. Halbinger, Maria A., 2018. "The role of makerspaces in supporting consumer innovation and diffusion: An empirical analysis," Research Policy, Elsevier, vol. 47(10), pages 2028-2036.
    18. Orelj, Ana & Torfason, Magnus Thor, 2022. "They didn't ask: Online innovation communities as a latent dynamic capability," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    19. Schweisfurth, Tim G. & Dharmawan, Magha P., 2019. "Does lead userness foster idea implementation and diffusion? A study of internal shopfloor users," Research Policy, Elsevier, vol. 48(1), pages 289-297.

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