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Irma Shyle

Personal Details

First Name:Irma
Middle Name:
Last Name:Shyle
Suffix:
RePEc Short-ID:psh453

Affiliation

Universiteti Politeknik i Tiranes (Polytechnic University of Tirana)

http://www.upt.al
Albania, Tirana

Research output

as
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Articles

  1. Assist. Prof. Dr. Akhtarzaite Abdul Aziz, 2018. "Leveraging on Religious and Ethical Aspects in Marketing Takaful Products- Malaysian Experience," European Journal of Social Sciences Education and Research Articles, Revistia Research and Publishing, vol. 5, ejser_v5_.
  2. Kjell O. Lejon, 2018. "From Civil Religion to Presidential Public Theology—A Re-evaluation of the American Civil Religion Phenomenon. The Case of George H. W. Bush," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, vol. 3, ejms_v3_i.
  3. Irma SHYLE, 2018. "Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 24-33, November.
  4. Irma Shyle & Vjollca Hysi, 2015. "Social Media and its Impact on Decision Making for Trip," European Journal of Interdisciplinary Studies Articles, Revistia Research and Publishing, vol. 1, ejis_v1_i.
  5. Vjollca Panajoti (Hysi) & Irma Shyle & Mirdaim Axhami, 2014. "The Variables Brand’S Relationships And Brand Equity - A Case Study Of Mobile Phone Brands Catering To Albanian Consumers," Romanian Economic Business Review, Romanian-American University, vol. 9(2), pages 137-149, June.
  6. Irma SHYLE, MA & Elenica PJERO, 2010. "Immigration and its Impact in Albanian Labor Market," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 129-146, November.

Chapters

  1. Irma Shyle, 2022. "The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumers," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 115-128, Springer.
  2. Irma Shyle, 2022. "Personal Branding of Professors in Social Media: A Choice or a Necessity in Our days?," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 207-220, Springer.
  3. Elenica Pjero & Irma Shyle, 2010. "Promotion And Hospitality Industry: Albania As A Case Study," World Scientific Book Chapters, in: Damianos P Sakas & Nikolaos Konstantopoulos (ed.), Marketing And Management Sciences, chapter 7, pages 37-42, World Scientific Publishing Co. Pte. Ltd..

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