Brand, Label, and Product Intelligence
Editor
- Joseph Kaswengi(University of Orléans)Aurore Ingarao(University of Orléans)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-95809-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Julien Frayssignes & Anne-Emmanuelle Fiamor & Michaël Pouzenc & Valérie Olivier Salvagnac, 2022. "Quality Certification in the Face of Agricultural Relocalization: Between Peaceful Coexistence and Tension—Analysis Based on Cheese Production in Occitanie (France)," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 3-26, Springer.
- Imane Sbai & Abdelaziz Bahoussa & Chandes Gerard, 2022. "An Exploration of the Effect of Background Music in Retail Stores on Moroccan Consumers’ Perceptions and Behaviors," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 27-50, Springer.
- Aurore Ingarao & Joseph Kaswengi, 2022. "Revitalising Town Centre Commerce: An Exploratory Study of Drivers Relating to Resistance," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 51-72, Springer.
- Salima Jazi & Ghizlane Kasmi, 2022. "Consumption Values of Organic and “Beldi” Food Products in Morocco," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 73-87, Springer.
- Sara Tahali & Hélène Yildiz & Joseph Kaswengi, 2022. "Ethnocentrism Consumer Research: A Bibliometric Analysis Overview Over 1984–2021," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 91-113, Springer.
- Irma Shyle, 2022. "The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumers," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 115-128, Springer.
- Sara Tahali & Hélène Yildiz, 2022. "How Fair is the Handling of the Claimant Customer? A Comparison Between the e-mail and Telephone Channels," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 129-141, Springer.
- Issam EZZAHI & Salima JAZI, 2022. "Influence of Electronic Word of Mouth on Purchase Intention: Case of Facebook Groups Dedicated to Purchases on Foreign Websites," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 145-194, Springer.
- Shehrazed DADA & Salima JAZI, 2022. "The Impact of Digital Influencers on Consumer Behavior: Towards a Conceptual Framework of Purchase Intention," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 195-205, Springer.
- Irma Shyle, 2022. "Personal Branding of Professors in Social Media: A Choice or a Necessity in Our days?," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 207-220, Springer.
- Koffi Selom Agbokanzo & Philippe Tanchoux, 2022. "From Chambord’s Brand Equity to the Construction of a Touristic Destination’s Image: A Reductive Marketing Approach," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 223-245, Springer.
- Mónica Gómez-Suárez & Mónica Veloso, 2022. "Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention," Springer Proceedings in Business and Economics, in: Joseph Kaswengi & Aurore Ingarao (ed.), Brand, Label, and Product Intelligence, chapter 0, pages 247-258, Springer.
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