The Variables Brand’S Relationships And Brand Equity - A Case Study Of Mobile Phone Brands Catering To Albanian Consumers
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- Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
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brand equity; brand relationships; functional attributes; nonfunctional attributes.;All these keywords.
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