Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality
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- Manfred Kirchgeorg & Monika I. Winn, 2006. "Sustainability marketing for the poorest of the poor," Business Strategy and the Environment, Wiley Blackwell, vol. 15(3), pages 171-184, May.
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More about this item
Keywords
BoP; consumer behavior; marketing mix; Albanian consumers.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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