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Federica Ceccotti

Personal Details

First Name:Federica
Middle Name:
Last Name:Ceccotti
Suffix:
RePEc Short-ID:pce232
[This author has chosen not to make the email address public]

Affiliation

Dipartimento di Management
Facoltà di Economia
"Sapienza" Università di Roma

Roma, Italy
https://web.uniroma1.it/dip_management/
RePEc:edi:dgrosit (more details at EDIRC)

Research output

as
Jump to: Articles Chapters

Articles

  1. Federica Ceccotti & Alberto Mattiacci & Costanza Nosi, 2017. "Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 77-102.
  2. Vernuccio, Maria & Ceccotti, Federica, 2015. "Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision," European Management Journal, Elsevier, vol. 33(6), pages 438-449.
  3. Alberto Mattiacci & Federica Ceccotti, 2008. "Nicchia e competitività: prospettive per il consumer marketing nella nuova globalizzazione," Micro & Macro Marketing, Società editrice il Mulino, issue 2, pages 229-258.
  4. Alberto Mattiacci & Federica Ceccotti, 2005. "Lo sviluppo del marketing nella Pmi: riflessioni a margine di un'esperienza d'impresa," Micro & Macro Marketing, Società editrice il Mulino, issue 1, pages 65-106.

Chapters

  1. Federica Ceccotti & Maria Vernuccio, 2021. "Who Is a Digital Agency? Delving into the Value Proposition," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 225-235, Springer.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Federica Ceccotti & Alberto Mattiacci & Costanza Nosi, 2017. "Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 77-102.

    Cited by:

    1. Marco Galvagno, 2022. "The Italian contribution to the marketing literature," Italian Journal of Marketing, Springer, vol. 2022(1), pages 1-9, March.

  2. Vernuccio, Maria & Ceccotti, Federica, 2015. "Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision," European Management Journal, Elsevier, vol. 33(6), pages 438-449.

    Cited by:

    1. Maria Vernuccio, 2018. "What is happening to the brand?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(4), pages 7-13.
    2. Maria Vernuccio & Tiziano Vescovi, 2016. "Branding in the digital era," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 15-22.
    3. Eva M. Sánchez-Teba & Josefa García-Mestanza & Mercedes Rodríguez-Fernández, 2020. "The Application of the Inbound Marketing Strategy on Costa del Sol Planning & Tourism Board. Lessons for Post-COVID-19 Revival," Sustainability, MDPI, vol. 12(23), pages 1-15, November.
    4. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
    5. Di Gregorio, Angelo & Maggioni, Isabella & Mauri, Chiara & Mazzucchelli, Alice, 2019. "Employability skills for future marketing professionals," European Management Journal, Elsevier, vol. 37(3), pages 251-258.
    6. Šerić, Maja & Ozretić-Došen, Đurđana & Škare, Vatroslav, 2020. "How can perceived consistency in marketing communications influence customer–brand relationship outcomes?," European Management Journal, Elsevier, vol. 38(2), pages 335-343.
    7. Bleoju, Gianita & Capatina, Alexandru & Rancati, Elisa & Lesca, Nicolas, 2016. "Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies," Journal of Business Research, Elsevier, vol. 69(11), pages 5524-5528.
    8. Riccardo Rialti & Lamberto Zollo & Alessandro Caliandro & Cristiano Ciappei, 2016. "Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 65-84.
    9. Giuseppe Colella & Cesare Amatulli & Maria Pilar Martinez-Ruiz, 2020. "Social Media Marketing and Luxury Consumption: A Literature Review," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(4), pages 1-30, March.
    10. Banerjee, Syagnik & Xu, Shichun & Johnson, Scott D., 2021. "How does location based marketing affect mobile retail revenues? The complex interplay of delivery tactic, interface mobility and user privacy," Journal of Business Research, Elsevier, vol. 130(C), pages 398-404.

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