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Advances in Digital Marketing and eCommerce
Editor
Listed:
- Francisco J. Martínez-López(University of Granada)David López López(ESADE Business & Law School)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-76520-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Ioanna Yfantidou & Mile Grncarov, 2021. "Influencer Marketing in the Make-up Industry," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 1-15, Springer.
- C. Plessis, 2021. "Brand Semiotics as a Tool to Create Stronger Viewer Involvement with Brand Visuals on Social Media," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 16-23, Springer.
- Michela Patrizi & Maria Vernuccio & Alberto Pastore, 2021. "Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 24-34, Springer.
- Markus Rach, 2021. "The Influence of Brands and Platform Mechanics on Creator’ Content Sovereignty on TikTok," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 35-42, Springer.
- Joan-Francesc Fondevila-Gascón & Pedro Mir-Bernal & Marc Perelló-Sobrepere & Marc Polo-López, 2021. "Interactivity in Social Media: A Comparison in the Movie Studios Sector," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 43-49, Springer.
- Sankhani Hemachandra & Nora Sharkasi, 2021. "Digital Transformation Induced by the Covid-19 Pandemic," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 50-61, Springer.
- Diep Ngoc Nguyen & Nora Sharkasi, 2021. "Towards an Understanding of the Intention to Engage on Facebook," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 62-73, Springer.
- L’udovít Nastišin & Richard Fedorko, 2021. "Metrics of Engagement on Social Networks and Their Relationship to the Customer's Decision-Making Process Under e-Commerce Conditions," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 74-82, Springer.
- Richard Fedorko & Štefan Kráľ, 2021. "Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 83-94, Springer.
- Johan Hellemans & Kim Willems & Malaika Brengman, 2021. "The New Adult on the Block: Daily Active Users of TikTok Compared to Facebook, Twitter, and Instagram During the COVID-19 Crisis in Belgium," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 95-103, Springer.
- Francesco Smaldone & Mario D’Arco & Vittoria Marino, 2021. "Fight Against Corona: Exploring Consumer-Brand Relationship via Twitter Textual Analysis," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 104-111, Springer.
- Lala Hu & Mirko Olivieri, 2021. "How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 112-120, Springer.
- Ricardo Dias & Luis F. Martinez & Luisa M. Martinez, 2021. "How Does the Number of Instagram Followers Influence Brand Attitude: The Role of Purchase Intention, Perceived Product Quality, Referrals, Brand Trust, and Gender," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 121-128, Springer.
- Eva Maria González Hernández & Jan-Hinrich Meyer & Andrea Trujillo, 2021. "Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 129-136, Springer.
- Markus Rach & Marc K. Peter, 2021. "How TikTok’s Algorithm Beats Facebook & Co. for Attention Under the Theory of Escapism: A Network Sample Analysis of Austrian, German and Swiss Users," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 137-143, Springer.
- Cécile Zachlod & Marc K. Peter, 2021. "The Social Media Monitoring Process and its Role in Social Media Strategy Development," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 144-152, Springer.
- Jason Weismueller & Paul Harrigan, 2021. "Organic Reach on YouTube: What Makes People Click on Videos from Social Media Influencers?," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 153-160, Springer.
- Leanne Johnstone & Cecilia Lindh, 2021. "Online E-Communication Channels: The Impact of CSR and Reviews on Purchase Intent," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 161-183, Springer.
- Surej P. John & Richard Walford, 2021. "Social Media in FMCG Marketing: Understanding How Supermarkets Use Facebook During the COVID-19 Pandemic," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 184-191, Springer.
- Angela Caridà & Maria Colurcio & Alberto Pastore, 2021. "The Role of Social Media to Re-design the Brand Image of Small Villages," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 192-200, Springer.
- Samira Farivar & Fang Wang, 2021. "Influencer Marketing: Current Knowledge and Research Agenda," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 201-208, Springer.
- Izzal Asnira Zolkepli & Pradeep Isawasan & Hasrina Mustafa & Lalitha Shamugam, 2021. "What Digital Marketers Should Learn from the Struggles of an Ageing Society on Social Media," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 209-224, Springer.
- Federica Ceccotti & Maria Vernuccio, 2021. "Who Is a Digital Agency? Delving into the Value Proposition," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 225-235, Springer.
- Letícia Terra & Beatriz Casais, 2021. "Moments of Truth in Social Commerce Customer Journey: A Literature Review," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 236-242, Springer.
- Weiqing Li & Bugao Xu, 2021. "Aspect-Based Recommendation Model for Fashion Merchandising," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 243-250, Springer.
- Barney G. Pacheco & Joseph Paniculangara, 2021. "Leveraging Malicious Joy to Influence Consumer Word-of-Mouth Transmittal in Social Networks," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 251-254, Springer.
- Federica Codignola, 2021. "Selling Global Luxury Brands in China: The Use of Social Media Advertising," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 255-262, Springer.
- Chris D. Pentz & Lieze Ryke, 2021. "The Intention to Repurchase Apparel Online: A Case of South African Millennial Men," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 263-276, Springer.
- Bert Paesbrugghe & Teidorlang Lyngdoh & Arun Sharma & Deva Rangarajan, 2021. "Understanding the Digital Communication Preference of Business-to-Business Purchasers and Sellers," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 277-279, Springer.
- Unathi Sonwabile Henama, 2021. "eCommerce Within the Tourism Industry in the Global South: The Case of the Sharing Economy in South Africa," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 280-290, Springer.
- Debbie Human-Van Eck & Chris Pentz & Tobias Beyers, 2021. "Influencers on Instagram: The Influence of Disclosure, Followers and Authority Heuristic on Source Credibility," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 291-304, Springer.
- Nora Sharkasi & Thioro Ndiaye, 2021. "The Effect of Covid-19 Pandemic on Client’s Equity: The Case of a Senegalese Telecommunication Company," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 305-312, Springer.
- Kashif Farhat & Wajeeha Aslam & Iviane Ramos Luna, 2021. "Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 313-329, Springer.
- Yangchun Li & Changyuan Feng & Huaming Liu, 2021. "Package-Free Returns: A Trend in Green Ecommerce," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & David López López (ed.), Advances in Digital Marketing and eCommerce, pages 330-334, Springer.
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