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Indulging the Self Positive Consequences of Luxury Consumption

In: Luxury Marketing

Author

Listed:
  • Liselot Hudders
  • Mario Pandelaere

Abstract

Zusammenfassung People not only purchase brands for the product behind the brand but also for what they symbolize [69]. As such, luxury brands are widely desired because – compared to their cheaper counterparts – they offer a functional, hedonic and symbolic value to their owners in addition to their utilitarian product value [20], [34], [56], [117], [122], [123].

Suggested Citation

  • Liselot Hudders & Mario Pandelaere, 2013. "Indulging the Self Positive Consequences of Luxury Consumption," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 7, pages 119-137, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_7
    DOI: 10.1007/978-3-8349-4399-6_7
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    Cited by:

    1. Shir-Way Siew & Michael S. Minor & Reto Felix, 2018. "The influence of perceived strength of brand origin on willingness to pay more for luxury goods," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 591-605, November.

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