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An Intercultural Comparison of the Perception of Luxury by Young Consumers

In: Luxury Marketing

Author

Listed:
  • Bruno Godey
  • Daniele Pederzoli
  • Gaetano Aiello
  • Raffaele Donvito
  • Klaus-Peter Wiedmann
  • Nadine Hennigs

    (Leibniz Universität Hannover)

Abstract

Zusammenfassung Recently, has there been a change in the perception of luxury: from an elitist concept to a consideration of luxury as a many-faceted issue [3], [10]. In the last few years, it has become clear that luxury consumption is open to different kinds of consumers, and that it therefore contributes to defining differentiated identities.

Suggested Citation

  • Bruno Godey & Daniele Pederzoli & Gaetano Aiello & Raffaele Donvito & Klaus-Peter Wiedmann & Nadine Hennigs, 2013. "An Intercultural Comparison of the Perception of Luxury by Young Consumers," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 4, pages 57-76, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_4
    DOI: 10.1007/978-3-8349-4399-6_4
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