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Perceptions, Attitudes and Luxury Brands

In: Luxury Marketing

Author

Listed:
  • Nicole Stegemann
  • Sara Denize
  • Kenneth E. Miller

Abstract

Zusammenfassung The Australian market for luxury brands has been largely overlooked, but in the first decade of the new millennium it has quietly developed into a success story for the luxury industry with “international luxury executives consistently remarking that Australia is a surprisingly sophisticated market“ [23].

Suggested Citation

  • Nicole Stegemann & Sara Denize & Kenneth E. Miller, 2013. "Perceptions, Attitudes and Luxury Brands," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 10, pages 169-184, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_10
    DOI: 10.1007/978-3-8349-4399-6_10
    as

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