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Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength

In: Luxury Marketing

Author

Listed:
  • Nadine Hennigs

    (Leibniz Universität Hannover)

  • Klaus-Peter Wiedmann

    (Leibniz Universität Hannover)

  • Steffen Schmidt

    (Uni. Hannover Inst. F. Marketing und Management)

  • Sascha Langner

    (Dept. of Business Science)

  • Thomas Wüstefeld

    (Universität Hannover Inst. F. Marketing und Management)

Abstract

Zusammenfassung Against the backdrop of the tremendous growth in the market for luxury goods, the concept of luxury seems to be everywhere apparent and is routinely used in our everyday life.

Suggested Citation

  • Nadine Hennigs & Klaus-Peter Wiedmann & Steffen Schmidt & Sascha Langner & Thomas Wüstefeld, 2013. "Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 19, pages 341-357, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_19
    DOI: 10.1007/978-3-8349-4399-6_19
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    Cited by:

    1. Roux, Elyette & Tafani, Eric & Vigneron, Franck, 2017. "Values associated with luxury brand consumption and the role of gender," Journal of Business Research, Elsevier, vol. 71(C), pages 102-113.

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