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Luxury SMEs Networks

In: Luxury Marketing

Author

Listed:
  • Gaetano Aiello
  • Raffaele Donvito
  • Silvia Ranfagni

    (Dept. of Business Science)

  • Laura Grazzini

Abstract

Zusammenfassung As is known, the concept of luxury is characterised by a multidimensional structure of meanings particularly difficult to define (see Brioschi 2000 [14], Aiello & Donvito 2006 [3]; Wiedmann et al 2009 [100]). Nevertheless, common elements in the various theoretical positions can be found in the concepts of heritage also linked to a specific territory, exclusivity, uniqueness, high price and aesthetic value. In fact, luxury and luxury products are often the result of production processes that require artistic-craft skills and instruments that are difficult to replicate and strongly rooted in a specific area of origin.

Suggested Citation

  • Gaetano Aiello & Raffaele Donvito & Silvia Ranfagni & Laura Grazzini, 2013. "Luxury SMEs Networks," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 18, pages 319-339, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_18
    DOI: 10.1007/978-3-8349-4399-6_18
    as

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