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Transformation im Consumer Sales
Editor
Listed:
- Gabriele Schuster(IU International University of Applied Science)Benjamin Schulte(IU International University of Applied Science)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-45174-5
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Book Chapters
The following chapters of this book are listed in IDEAS- Benjamin Schulte, 2024. "Der kundenzentrierte Wandel und seine Bedeutung für Innovation im Vertrieb," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 1-13, Springer.
- Annika Lorenz-Kornfeld, 2024. "Revolution des Einzelhandels durch kassenlose Supermärkte," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 17-33, Springer.
- Tobias Kesting & Vera Lenz-Kesekamp, 2024. "Chancen und Herausforderungen von Intelligent Retail und innovativen Geschäftsmodellen aus Sicht des Schweizer Einzelhandels," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 35-48, Springer.
- Dirk Funck & Heike Schinnenburg, 2024. "Vertriebsstrategien zur Marktdurchdringung im Konsumgüterhandel," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 49-62, Springer.
- Atilla Wohllebe & Fabian Grosche & Patrick Neudert, 2024. "Funktionen von Smartphone-Apps im deutschen Einzelhandel im Überblick – ein Abgleich von Theorie und Praxis," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 63-74, Springer.
- Sandra Gronover & Marc Ebel & Leon Brehme, 2024. "Das Kundenzufriedenheits-Paradoxon im Online-Lebensmittelhandel: Handlungsempfehlungen zur Bindung bereits zufriedener Kund:innen," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 77-90, Springer.
- Tim Emmermacher & Jan-Paul Lüdtke & Atilla Wohllebe, 2024. "Minimalist or Maximalist Brand Design: Influence on Brand Perception in the Context of Online Stores," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 91-108, Springer.
- Hannah Battigge & Benjamin Schulte, 2024. "Die Evolution des Affiliate-Marketings als digitaler Vertriebskanal," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 109-119, Springer.
- Rico Manß, 2024. "Integration von stationärem Shopping – Effekte und Implikationen," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 121-134, Springer.
- Nicole Klein, 2024. "Customer Journey Mapping – Prozesse, Touchpoints & Personas," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 137-151, Springer.
- Michael Menrad & Carsten Giebe, 2024. "Der Omnikanal-Ansatz als zentraler Erfolgstreiber für Kundenzufriedenheit und Kundenloyalität entlang des Kaufprozesses von Finanzdienstleistungen im B2C-Vertrieb von Genossenschaftsbanken," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 153-172, Springer.
- Kai-Michael Griese & Nicole Böhmer, 2024. "Consumer Sales Innovations durch Diskursive Pioniere im Gender Equality Marketing," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 173-186, Springer.
- Mattea Bauer & Johannes Schoder & Jan Pieper, 2024. "Zur Bedeutung digitaler Informations- und Austauschplattformen für die Marketing- und Vertriebsstrategien pharmazeutischer Unternehmen," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 189-197, Springer.
- Melanie Stehr, 2024. "Kommunikationsmuster als Kompass für Sales Innovation," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 199-216, Springer.
- Jan Thido Karlshaus & Carl-Friedrich Knyphausen, 2024. "Strategische Optionen im E-Fulfillment – Was E-Commerce-Unternehmen heute tun sollten," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 217-233, Springer.
- Josefine Hofmann, 2024. "Gamechanger Customization: Meeting growing customer demands through the propagated possibility of personalization and individualization," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 237-250, Springer.
- Lena Stanggassinger & Benjamin Schulte, 2024. "Innovative Strategien zur Nutzung von Tracking-Daten in der Post-Cookie-Ära," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 251-264, Springer.
- Eva Ghazari-Arndt, 2024. "Datenschutz und Datensicherheit im digitalen Vertrieb," Springer Books, in: Gabriele Schuster & Benjamin Schulte (ed.), Transformation im Consumer Sales, chapter 0, pages 265-271, Springer.
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