Conference Proceedings Trends in Business Communication 2022
Editor
- Peter Schneckenleitner(University of Applied Sciences)Wolfgang Reitberger(University of Applied Sciences)Alexandra Brunner-Sperdin(University of Applied Sciences)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), 2023. "Conference Proceedings Trends in Business Communication 2022," Springer Books, Springer, number 978-3-658-40619-6, June.
Handle: RePEc:spr:sprbok:978-3-658-40619-6
DOI: 10.1007/978-3-658-40619-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Eleni Anagnostou & Theodosios Tsiakis, 2023. "What’s in a Name? Communicating Forms of Toponyms at Greek Wine Labels," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 1-12, Springer.
- Katharina Angerer, 2023. "Digital Grocery Retailing—The Influence of Product-Related and Personal-Related Factors on the Purchase Decision," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 13-25, Springer.
- Lukas Blunder, 2023. "Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 27-35, Springer.
- Alexandra Brunner-Sperdin & Mario Situm, 2023. "Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 37-49, Springer.
- Peter Dietrich & Christoph Hauser & Sascha Leiber, 2023. "Nothing Ever Happens, and I Wonder: Dynamic Standstill of PR Between 1984–2020," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 51-72, Springer.
- Lisa Tremmel & Peter Dietrich, 2023. "On the Agenda: Maslow. An Investigation of Hybrid Meetings Based on the Hierarchy of Needs," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 73-93, Springer.
- Lukas Hartleif, 2023. "Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 95-109, Springer.
- Selina Sommer & Mario Jooss, 2023. "Green, Digital Storytelling: Communicating Sustainable Fashion on Instagram," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 111-126, Springer.
- Tanja Kostner, 2023. "Digital Dialogic Communication: How Does Genuine Dialogue Shape Customer Retention?," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 127-138, Springer.
- Horst J. Lechner, 2023. "A Management Model for the Effective and Sustainable Implementation of Operational Excellence Initiatives at Plant-Level—from a Leadership & Communication Perspective," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 139-158, Springer.
- Peter Schneckenleitner & Nina Faerberboeck & Philip Kreisern, 2023. "Social Media Communication in the Tyrolean State Parliament Election Campaign 2022," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 159-176, Springer.
- Peter Schneckenleitner & André Haller, 2023. "Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 177-195, Springer.
- Peter Schneckenleitner & Sonja Lisa Windhager, 2023. "Trends in Communication 2023—A New Methodological Approach," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 197-213, Springer.
- Andreas Stöckl & Simone Sandler & Oliver Krauss & Emmanuel Helm, 2023. "Analysing the Behaviour of Online Daily Newspaper Readers—Tyrolean Case Study," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 215-232, Springer.
- Torsten Wojciechowski & Susanne Doppler & Rainer Nübel, 2023. "The Storyporting Method in the Context of Sports Journalism," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 233-249, Springer.
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