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Analysing the Behaviour of Online Daily Newspaper Readers—Tyrolean Case Study

In: Conference Proceedings Trends in Business Communication 2022

Author

Listed:
  • Andreas Stöckl

    (University of Applied Sciences Upper Austria)

  • Simone Sandler

    (University of Applied Sciences Upper Austria)

  • Oliver Krauss

    (University of Applied Sciences Upper Austria)

  • Emmanuel Helm

    (University of Applied Sciences Upper Austria)

Abstract

Subscriptions are an important revenue source for online newspapers. An unsolved question in this domain is the process of how users consume the provided content, and if there are usage differences between subscribed or unsubscribed users. We analyse with methods from process mining the behaviour of readers of a regional online newspaper by looking at the interactions in terms of page views, searches and form submissions of over half a million visitors over a one-week period. We look for patterns in the “reading flow” of all visitors, and visitors who completed a digital subscription during the period in particular.

Suggested Citation

  • Andreas Stöckl & Simone Sandler & Oliver Krauss & Emmanuel Helm, 2023. "Analysing the Behaviour of Online Daily Newspaper Readers—Tyrolean Case Study," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 215-232, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40619-6_14
    DOI: 10.1007/978-3-658-40619-6_14
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