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Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors

In: Conference Proceedings Trends in Business Communication 2022

Author

Listed:
  • Alexandra Brunner-Sperdin

    (University of Applied Sciences)

  • Mario Situm

    (University of Applied Sciences)

Abstract

This study aimed to understand work motivation and the influence of destination factors on work motivation and employer attractiveness; we used a sample of tourism students and tourism company employees. Referring to Herzberg et al.’s (1959) two-factor theory of work motivation, the dimension “attractors” was explored to capture region- or destination-related factors that drive potential employees to choose a job in tourism companies. We tested the relationships between the study constructs using structural equation modeling. Motivators, hygiene factors, and attractors exhibited statistically significant relationships, confirming the hypothetical assumptions of the study. However, very strong associations were found between hygiene factors and attractors. In particular, factors such as social relationships, which are not directly related to work and are thus not directly provided by the company, were strongly related to destination factors. The tourism company manager needs to consider destination factors as a supplement to hygiene factors to avoid dissatisfaction and increase attractiveness as an employer in tourism.

Suggested Citation

  • Alexandra Brunner-Sperdin & Mario Situm, 2023. "Employer Attractiveness in Alpine Destinations: The Influence of Destination Factors," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 37-49, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40619-6_4
    DOI: 10.1007/978-3-658-40619-6_4
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