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Trends in Communication 2023—A New Methodological Approach

In: Conference Proceedings Trends in Business Communication 2022

Author

Listed:
  • Peter Schneckenleitner

    (University of Applied Sciences)

  • Sonja Lisa Windhager

    (University of Applied Sciences)

Abstract

This paper describes a new scientific approach how communication trends can be surveyed and identified. In a four-phase research design, an elaborate empirical method mix is used to create a scientifically sound statement about communication trends. The following eight trends were identified and described in this paper: Customized Content, Employer Branding, The Hybrid, Fast Communication, CSR Communication, Disinformation, Metaverse and Digital Detox.

Suggested Citation

  • Peter Schneckenleitner & Sonja Lisa Windhager, 2023. "Trends in Communication 2023—A New Methodological Approach," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 197-213, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40619-6_13
    DOI: 10.1007/978-3-658-40619-6_13
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