IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-40619-6_12.html
   My bibliography  Save this book chapter

Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria

In: Conference Proceedings Trends in Business Communication 2022

Author

Listed:
  • Peter Schneckenleitner

    (University of Applied Sciences)

  • André Haller

    (University of Applied Sciences)

Abstract

The Covid 19 pandemic not only changed social and economic life worldwide, but also led to increased media consumption. For the period of the first lockdown in Germany and Austria, however, it was unclear for which purposes different types of media were used. This study focuses on the media usage behavior of young people during the first exit restrictions in 2020. The survey shows that especially television was very popular as a media channel among younger viewers. The motive of obtaining information was in the foreground when it came to use. Social media channels, on the other hand, were used primarily for dialog with friends and relatives, in addition to obtaining information.

Suggested Citation

  • Peter Schneckenleitner & André Haller, 2023. "Media Use in the Covid-19 Pandemic: An Empirical Analysis Using the Uses-And-Gratifications Approach During the First Lockdown in Austria," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 177-195, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40619-6_12
    DOI: 10.1007/978-3-658-40619-6_12
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-40619-6_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.