IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-40619-6_3.html
   My bibliography  Save this book chapter

Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing

In: Conference Proceedings Trends in Business Communication 2022

Author

Listed:
  • Lukas Blunder

    (University of Applied Sciences Kufstein Tyrol)

Abstract

This paper analyses the influence of cookie-based tracking in affiliate marketing on the reputation of a company considering the ethical data protection. The ethical conflict with the protection of customer data is increasingly being discussed. To answer the research question an online survey was conducted. The findings show that the dutiful handling of customer data has a positive impact on corporate reputation. In addition, consumer fright about the processing of personal data in the form of cookie tracking has an impact on consumer trust. However, consumers are not deterred from further use of cookie tracking.

Suggested Citation

  • Lukas Blunder, 2023. "Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2022, pages 27-35, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40619-6_3
    DOI: 10.1007/978-3-658-40619-6_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-40619-6_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.