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Digitales Dialogmarketing
Editor
Listed:
- Heinrich Holland(Fachhochschule Mainz)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-02541-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Heinrich Holland, 2014. "Dialogmarketing – Offline und Online," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 1, pages 3-28, Springer.
- Roland Mangold, 2014. "Werbepsychologie," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 2, pages 29-50, Springer.
- Klaus Boltres-Streeck, 2014. "Kommunikationsstrategien," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 3, pages 53-72, Springer.
- Georg Blum, 2014. "Akquisition und Kundenbindung," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 4, pages 73-96, Springer.
- Heiner Eberle, 2014. "Internationales Dialogmarketing," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 5, pages 97-152, Springer.
- Jörn Redler, 2014. "Markenführung und Dialogmarketing," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 6, pages 153-172, Springer.
- Georg Blum, 2014. "Customer Relationship Management (CRM)," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 7, pages 175-223, Springer.
- Georg Blum, 2014. "Analytisches Customer Relationship Management (CRM) und Big Data," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 8, pages 225-248, Springer.
- Pascal Rossa & Heinrich Holland, 2014. "Big-Data-Marketing-Chancen und Herausforderungen für Unternehmen," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 9, pages 249-301, Springer.
- Chris-Markus Geiger, 2014. "Die Facetten der Adresse – Adressen- und Listmanagement," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 10, pages 303-325, Springer.
- Heinrich Holland & Patrizia Hoffmann, 2014. "Crowdsourcing-Kampagnen," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 11, pages 327-347, Springer.
- Heinrich Holland, 2014. "Dialogmarketing über alle Medien," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 12, pages 351-377, Springer.
- Jörn Redler, 2014. "Mediaplanung im Dialogmarketing," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 13, pages 379-409, Springer.
- Torsten Schwarz, 2014. "E-Mail-Marketing," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 14, pages 411-429, Springer.
- Heinrich Holland & Beate Koch, 2014. "Mobile Marketing," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 15, pages 431-458, Springer.
- Heinrich Holland & Beate Koch, 2014. "Mobile Marketing im Kaufentscheidungsprozess," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 16, pages 459-496, Springer.
- Patrick Tapp & Stefan Engels, 2014. "Telefonmarketing – Individuelle Kundenansprache von Mensch zu Mensch," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 17, pages 497-513, Springer.
- Matthias Mühlenhoff & Lisa Hedel, 2014. "Internet als Marketinginstrument-Werbeorientierte Kommunikationspolitik im digitalen Zeitalter," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 18, pages 517-535, Springer.
- Carmen Köhnke & Dirk Kedrowitsch, 2014. "Integriertes Online-Marketing oder der kommunikative Hochleistungssport!," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 19, pages 537-548, Springer.
- Michael Schipper, 2014. "D-Commerce – Zum Verhältnis von Dialogkommunikation und E-Commerce," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 20, pages 549-569, Springer.
- Alexander Schott, 2014. "Online-Marketing-Technologie," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 21, pages 571-590, Springer.
- Philipp Stülpnagel, 2014. "Suchmaschinenoptimierung oder wie man bei Google ganz nach vorne kommt," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 22, pages 593-607, Springer.
- Tim Ringel & Nils Goede, 2014. "Einführung in die Funktionsprinzipien und Praxis der Suchmaschinenwerbung," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 23, pages 609-631, Springer.
- Stephan Römer, 2014. "Affiliate-Marketing Reichweite und Monetarisierung durch Partnerschaften," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 24, pages 633-651, Springer.
- Nils M. Hachen, 2014. "Strategisches Kampagnenmanagement/E-Mediaplanung-Ich sehe was, was Du nicht siehst," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 25, pages 653-666, Springer.
- Burkhard Köpper, 2014. "Kampagnenmanagement," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 26, pages 667-682, Springer.
- Ralf Haberich, 2014. "Digital Analytics – Digital Information at its best," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 27, pages 683-701, Springer.
- Roland Fiege & Sebastian Redenz, 2014. "Grundlagen integrierter Social-Media-Initiativen in der Reiseindustrie," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 28, pages 705-719, Springer.
- Stephan Beck, 2014. "Social Media im Business-to-Business," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 29, pages 721-751, Springer.
- Hansjörg Zimmermann, 2014. "Digital Branding im Kontext der Digitalen Gesellschaft-Neue Kommunikations- und Unternehmensstrategien für Marken," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 30, pages 753-761, Springer.
- Carsten Ulbricht, 2014. "Social Media & Recht – Praktische Handlungsempfehlungen für Unternehmen bei Twitter, Facebook & Co," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 31, pages 763-773, Springer.
- Stephanie Renda & Susanne Wunderle, 2014. "Mobile Social Media," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 32, pages 775-792, Springer.
- Heinrich Holland, 2014. "Crossmediale Kommunikation," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 33, pages 795-823, Springer.
- Holland Heinrich & Louisa Flocke, 2014. "Customer-Journey-Analyse-Ein neuer Ansatz zur Optimierung des (Online-) Marketing-Mix," Springer Books, in: Heinrich Holland (ed.), Digitales Dialogmarketing, edition 127, chapter 34, pages 825-855, Springer.
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