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Digital Innovation in Corporations: Deriving a Practical Framework for the Measurement of Success of Digital Innovation Units

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  • Schemmel, Marcel

Abstract

Confronted with entirely new challenges resulting from digital technologies, established corporations increasingly set up dedicated digital innovation units (DIUs) to foster digital innovation and to explore opportunities for the digital future. Although DIUs recently face criticism with regards to their performance and impact on the core organization, literature lacks in suitable approaches to assess the success of DIUs. Therefore, we derive a practical framework for the measurement of success of DIUs in the course of this research project. We develop this framework by identifying critical success factors (CSFs) and key performance indicators (KPIs). Subsequently, we merge our results with existing literature. To determine these CSFs and KPIs, we designed an explorative, qualitative-empirical case study research approach. The research design is based on a mixed-method approach that combines semi-structured interviews as core component with a supplementary survey. Conducting nine cross-industry case studies, we identified 16 CSFs and 38 objective related KPIs. Thus, the framework derived in this thesis contributes to practice and literature by addressing the existing gap in DIU and performance measurement research.

Suggested Citation

  • Schemmel, Marcel, 2022. "Digital Innovation in Corporations: Deriving a Practical Framework for the Measurement of Success of Digital Innovation Units," Junior Management Science (JUMS), Junior Management Science e. V., vol. 7(4), pages 1098-1132.
    • Handle: RePEc:zbw:jumsac:295012
    DOI: 10.5282/jums/v7i4pp1098-1132
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    References listed on IDEAS

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    1. Gavin Lawrie & Ian Cobbold, 2004. "Third‐generation balanced scorecard: evolution of an effective strategic control tool," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 53(7), pages 611-623, October.
    2. Bullen, Christine V. & Rockart, John F., 1981. "A primer on critical success factors," Working papers 1220-81. Report (Alfred P, Massachusetts Institute of Technology (MIT), Sloan School of Management.
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