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Streams of digital data and competitive advantage: The mediation effects of process efficiency and product effectiveness

Author

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  • E. Raguseo

    (DIGEP - Department of Management and Production Engineering [Politecnico di Torino] - Polito - Politecnico di Torino = Polytechnic of Turin)

  • Pigni, F.

    (EESC-GEM Grenoble Ecole de Management)

  • Claudio Vitari

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU ECO - Aix-Marseille Université - Faculté d'économie et de gestion - AMU - Aix Marseille Université)

Abstract

Firms can achieve a competitive advantage by leveraging real-time Digital Data Streams (DDSs). The ability to profit from DDSs is emerging as a critical competency for firms and a novel area for Information Technology (IT) investments. We examine the relationship between DDS readiness and competitive advantage by studying the mediation effect of product effectiveness and process efficiency. The research model is tested with data obtained from 302 companies, and the results confirm the existence of the mediation effects. Interestingly, we confirm that competitive advantage is more significantly impacted by IT investments affecting product effectiveness than those affecting process efficiency

Suggested Citation

  • E. Raguseo & Pigni, F. & Claudio Vitari, 2021. "Streams of digital data and competitive advantage: The mediation effects of process efficiency and product effectiveness," Grenoble Ecole de Management (Post-Print) hal-03323663, HAL.
    • Handle: RePEc:hal:gemptp:hal-03323663
    Note: View the original document on HAL open archive server: https://hal.science/hal-03323663
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    References listed on IDEAS

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    Keywords

    Streams of big data; process efficiency; product effectiveness; competitive advantage;
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