IDEAS home Printed from https://ideas.repec.org/a/zbw/espost/266476.html
   My bibliography  Save this article

How digital communications contribute to shaping the career paths of youth: A review study focused on farming as a career option

Author

Listed:
  • Unay-Gailhard, İlkay
  • Brennen, Mark A.

Abstract

Can the power of digital communications create opportunities for overcoming generational renewal problems on farms? This interdisciplinary review explores the reported impacts of digital communication on career initiation into farming from a global perspective via the lens of career theories. Seventy-three papers were synthesized into two domains: (1) the impact of digital communication interactions on farming career initiation, and (2) the dynamics of digital communication initiatives that create opportunities to inspire youth into farming. The finding shows that the mainstream literature primarily aims to support the continuity of farming careers but pay little attention to the potential of digital communication to attract youth into farming. This review argues that career communications for farming receives insufficient attention, and could be better integrated into agricultural communications strategies by using the potential of digital communications. Study concludes that while economic and geographic factors, as well as societal and cultural norms, lead to negative perceptions on farming careers, there are three pathways that may contribute to breaking down these negative perceptions. Firstly, taking the changing nature of career motivations, such as the trend towards sustainable farming linked to self-fulfillment, among today’s youth into consideration is essential. Secondly, highlighting technological advances in digital agriculture practices, like geographical flexibility or innovation capacity of farming, for example, is important to increase awareness about new opportunities in the profession. Lastly, communication campaigns with targeted groups (e.g., young females) play a role to change the negative perceptions of the rural way of life and the farming profession.

Suggested Citation

  • Unay-Gailhard, İlkay & Brennen, Mark A., 2022. "How digital communications contribute to shaping the career paths of youth: A review study focused on farming as a career option," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 39(4), pages 1491-1508.
    • Handle: RePEc:zbw:espost:266476
    DOI: 10.1007/s10460-022-10335-0
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/266476/1/Unay_Gailhard_2022_career_paths_youth.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.1007/s10460-022-10335-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mona Seymour & Alisha Utter, 2021. "Veganic farming in the United States: farmer perceptions, motivations, and experiences," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(4), pages 1139-1159, December.
    2. Maria, Kernecker & Maria, Busse & Andrea, Knierim, 2021. "Exploring actors, their constellations, and roles in digital agricultural innovations," Agricultural Systems, Elsevier, vol. 186(C).
    3. Annie Drottberger & Martin Melin & Lotten Lundgren, 2021. "Alternative Food Networks in Food System Transition—Values, Motivation, and Capacity Building among Young Swedish Market Gardeners," Sustainability, MDPI, vol. 13(8), pages 1-15, April.
    4. Clyde Eiríkur Hull & Yu-Ting Caisy Hung & Neil Hair & Victor Perotti & Richard DeMartino, 2007. "Taking advantage of digital opportunities: a typology of digital entrepreneurship," International Journal of Networking and Virtual Organisations, Inderscience Enterprises Ltd, vol. 4(3), pages 290-303.
    5. Ievoli Corrado & Belliggiano Angelo & Marandola Danilo & Milone Pierluigi & Ventura Flaminia, 2019. "Information and Communication Infrastructures and New Business Models in Rural Areas: The Case of Molise Region in Italy," European Countryside, Sciendo, vol. 11(4), pages 475-496, December.
    6. David Moher & Alessandro Liberati & Jennifer Tetzlaff & Douglas G Altman & The PRISMA Group, 2009. "Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-6, July.
    7. Pindado, Emilio & Sánchez, Mercedes & Verstegen, Jos A.A.M. & Lans, Thomas, 2018. "Searching for the entrepreneurs among new entrants in European Agriculture: the role of human and social capital," Land Use Policy, Elsevier, vol. 77(C), pages 19-30.
    8. Unay-Gailhard, İlkay & Bojnec, Štefan, 2021. "Gender and the environmental concerns of young farmers: Do young women farmers make a difference on family farms?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 88, pages 71-82.
    9. Ahmad Yaghoubi Farani & Saeid Karimi & Nasim Izadi & Pouria Ataei, 2019. "Effect of virtual social networks on entrepreneurial behaviour of agriculture students in Iran," Applied Economics, Taylor & Francis Journals, vol. 51(21), pages 2326-2335, May.
    10. Lajoie-O'Malley, Alana & Bronson, Kelly & van der Burg, Simone & Klerkx, Laurens, 2020. "The future(s) of digital agriculture and sustainable food systems: An analysis of high-level policy documents," Ecosystem Services, Elsevier, vol. 45(C).
    11. Simões, Francisco & Unay-Gailhard, Ilkay & Mujčinović, Alen & Fernandes, Bernardo, 2021. "How to foster rural sustainability through farming workforce rejuvenation? Looking into involuntary newcomers’ spatial (im)mobilities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(15).
    12. May, Daniel & Arancibia, Sara & Behrendt, Karl & Adams, John, 2019. "Preventing young farmers from leaving the farm: Investigating the effectiveness of the young farmer payment using a behavioural approach," Land Use Policy, Elsevier, vol. 82(C), pages 317-327.
    13. Francisco Simões & Ilkay Unay-Gailhard & Alen Mujčinović & Bernardo Fernandes, 2021. "How to Foster Rural Sustainability through Farming Workforce Rejuvenation? Looking into Involuntary Newcomers’ Spatial (Im)mobilities," Sustainability, MDPI, vol. 13(15), pages 1-15, July.
    14. Paul Caskie, 2018. "Human Capital and the CAP: The Case for Radical Policy Reform," EuroChoices, The Agricultural Economics Society, vol. 17(3), pages 31-36, December.
    15. Ahearn, Mary Clare & Newton, Doris J., 2009. "Beginning Farmers and Ranchers," Economic Information Bulletin 58618, United States Department of Agriculture, Economic Research Service.
    16. Madeleine Fairbairn & Julie Guthman, 2020. "Agri-food tech discovers silver linings in the pandemic," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(3), pages 587-588, September.
    17. Muhammad Usman & Akinori Sawaya & Mari Igarashi & Jeffry Joseph Gayman & Rakesh Dixit, 2021. "Strained agricultural farming under the stress of youths’ career selection tendencies: a case study from Hokkaido (Japan)," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-8, December.
    18. Lucie Newsome, 2021. "Disrupted gender roles in Australian agriculture: first generation female farmers’ construction of farming identity," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(3), pages 803-814, September.
    19. Jennifer A. Ball, 2020. "Women farmers in developed countries: a literature review," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(1), pages 147-160, March.
    20. Deng, Xin & Xu, Dingde & Zeng, Miao & Qi, Yanbin, 2019. "Does Internet use help reduce rural cropland abandonment? Evidence from China," Land Use Policy, Elsevier, vol. 89(C).
    21. Adro, Francisco do & Franco, Mário, 2020. "Rural and agri-entrepreneurial networks: A qualitative case study," Land Use Policy, Elsevier, vol. 99(C).
    22. Andrea Rissing & Shoshanah Inwood & Emily Stengel, 2021. "The invisible labor and multidimensional impacts of negotiating childcare on farms," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(2), pages 431-447, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Unay-Gailhard, Ilkay & Chaski, Robert J. & Brennan, Mark A., 2024. "How to raise career aspirations in farming via digital media: A closer look at social media savvy urban farmers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 41, pages 68-71.
    2. Sussy Munialo & Alexandros Gasparatos & Ndiko Ludidi & Ali Elnaeim Elbasheir Ali & Eden Keyster & Musa Oyebowale Akanbi & Mohammad Naushad Emmambux, 2024. "Systematic Review of the Agro-Ecological, Nutritional, and Medicinal Properties of the Neglected and Underutilized Plant Species Tylosema fassoglense," Sustainability, MDPI, vol. 16(14), pages 1-29, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. İlkay Unay-Gailhard & Mark A. Brennen, 2022. "How digital communications contribute to shaping the career paths of youth: a review study focused on farming as a career option," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(4), pages 1491-1508, December.
    2. Rina Vuciterna & Giordano Ruggeri & Chiara Mazzocchi & Sara Manzella & Stefano Corsi, 2024. "Women’s entrepreneurial journey in developed and developing countries: a bibliometric review," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 12(1), pages 1-34, December.
    3. Monica Fisher & Paul A. Lewin & Ryanne Pilgeram, 2023. "Gender differences in the financial performance of U.S. farm businesses: A decomposition analysis using the Census of Agriculture," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(2), pages 1233-1253, June.
    4. Unay-Gailhard, Ilkay & Bojnec, Štefan, 2021. "Young Farmers' Attitudes Towards Agri-Environmental-Climate Measures: Do Young Women Farmers Make a Difference?," 2021 Conference, August 17-31, 2021, Virtual 315374, International Association of Agricultural Economists.
    5. Kevin Reuther & Yngve Dahle & Carolin Schmidt & Franziska Schösser, 2023. "Motivational Facets of Sustainable Entrepreneurship: A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 15(3), pages 1-23, January.
    6. da Silveira, Franco & da Silva, Sabrina Letícia Couto & Machado, Filipe Molinar & Barbedo, Jayme Garcia Arnal & Amaral, Fernando Gonçalves, 2023. "Farmers' perception of the barriers that hinder the implementation of agriculture 4.0," Agricultural Systems, Elsevier, vol. 208(C).
    7. Bojnec, Štefan & Fertő, Imre, 2022. "Do different types of Common Agricultural Policy subsidies promote farm employment?," Land Use Policy, Elsevier, vol. 112(C).
    8. Unay-Gailhard, İlkay & Bojnec, Štefan, 2021. "Gender and the environmental concerns of young farmers: Do young women farmers make a difference on family farms?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 88, pages 71-82.
    9. Ingram, Julie & Maye, Damian & Bailye, Clive & Barnes, Andrew & Bear, Christopher & Bell, Matthew & Cutress, David & Davies, Lynfa & de Boon, Auvikki & Dinnie, Liz & Gairdner, Julian & Hafferty, Caitl, 2022. "What are the priority research questions for digital agriculture?," Land Use Policy, Elsevier, vol. 114(C).
    10. Anthony Siaw & Yuansheng Jiang & Martinson Ankrah Twumasi & Wonder Agbenyo, 2020. "The Impact of Internet Use on Income: The Case of Rural Ghana," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
    11. Unay‐Gailhard, İlkay & Brennan, Mark A., 2023. "Young farmers in “The New World of Work”: The contribution of new media to the work engagement and professional identities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 88(2), pages 426-460.
    12. Prince, Nick & Maye, Damian & Ilbery, Brian & Kirwan, James, 2022. "‘Real’ regulation and property relations on agricultural estates: Reducing opportunities for new entrants to agriculture," Land Use Policy, Elsevier, vol. 114(C).
    13. Breitenbach, Raquel & Foguesatto, Cristian Rogério, 2023. "Should I stay or should I go? Gender differences and factors influencing family farm business succession in Rio Grande do Sul, Brazil," Land Use Policy, Elsevier, vol. 128(C).
    14. Carly E. Nichols, 2024. "Being a woman with the “skills of a man”: negotiating gender in the 21st century US Corn Belt," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 41(3), pages 1053-1068, September.
    15. Mascha Gugganig & Karly Ann Burch & Julie Guthman & Kelly Bronson, 2023. "Contested agri-food futures: Introduction to the Special Issue," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(3), pages 787-798, September.
    16. Mahin Ghafari & Vali Baigi & Zahra Cheraghi & Amin Doosti-Irani, 2016. "The Prevalence of Asymptomatic Bacteriuria in Iranian Pregnant Women: A Systematic Review and Meta-Analysis," PLOS ONE, Public Library of Science, vol. 11(6), pages 1-10, June.
    17. Santos Urbina & Sofía Villatoro & Jesús Salinas, 2021. "Self-Regulated Learning and Technology-Enhanced Learning Environments in Higher Education: A Scoping Review," Sustainability, MDPI, vol. 13(13), pages 1-12, June.
    18. Nadine Desrochers & Adèle Paul‐Hus & Jen Pecoskie, 2017. "Five decades of gratitude: A meta‐synthesis of acknowledgments research," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 68(12), pages 2821-2833, December.
    19. Maryono, Maryono & Killoes, Aditya Marendra & Adhikari, Rajendra & Abdul Aziz, Ammar, 2024. "Agriculture development through multi-stakeholder partnerships in developing countries: A systematic literature review," Agricultural Systems, Elsevier, vol. 213(C).
    20. Alene Sze Jing Yong & Yi Heng Lim & Mark Wing Loong Cheong & Ednin Hamzah & Siew Li Teoh, 2022. "Willingness-to-pay for cancer treatment and outcome: a systematic review," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 23(6), pages 1037-1057, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:espost:266476. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/zbwkide.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.