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How to raise career aspirations in farming via digital media: A closer look at social media savvy urban farmers

Author

Listed:
  • Unay-Gailhard, Ilkay
  • Chaski, Robert J.
  • Brennan, Mark A.

Abstract

Farming is facing a generational renewal problem, with an increasing proportion of farmers near retirement age and a lack of people who are able or willing to take over farms. The low percentage of young farmers in the EU and the US impairs resilience in farming and threatens food security. Findings from a study in the EU and the US identify two main challenges: a global difficulty in attracting youth into farming, and the increasing pressure on institutions to provide efficient knowledge transfer to youth via online platforms.

Suggested Citation

  • Unay-Gailhard, Ilkay & Chaski, Robert J. & Brennan, Mark A., 2024. "How to raise career aspirations in farming via digital media: A closer look at social media savvy urban farmers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 41, pages 68-71.
    • Handle: RePEc:zbw:espost:302329
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    File URL: https://www.econstor.eu/bitstream/10419/302329/1/Unay_Gailhard_2024_career_aspirations_farming.pdf
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    References listed on IDEAS

    as
    1. İlkay Unay-Gailhard & Mark A. Brennen, 2022. "How digital communications contribute to shaping the career paths of youth: a review study focused on farming as a career option," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(4), pages 1491-1508, December.
    2. Unay-Gailhard, İlkay & Brennen, Mark A., 2022. "How digital communications contribute to shaping the career paths of youth: A review study focused on farming as a career option," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 39(4), pages 1491-1508.
    3. Unay-Gailhard, İlkay & Lawson, Kati & Brennan, Mark A., 2023. "An examination of digital empathy: When farmers speak for the climate through TikTok," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 102, pages 1-1.
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