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Perspektivwechsel – Strategie im digitalen Zeitalter

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  • Müller, Hans-Erich

Abstract

Der Gegensatz von Logik und Intuition, von rationaler Planung und agilem Gestalten, ist in Zeiten der digitalen Transformation zu einem Schlüsselthema geworden. Verzicht auf Businesspläne, agile Managementmethoden, neue Geschäftsmodelle, Selbstführung, Bürokratie ablösen sind die Stichworte. Aber kann auf rationale Planung und hierarchische Führung wirklich verzichtet werden?

Suggested Citation

  • Müller, Hans-Erich, 2017. "Perspektivwechsel – Strategie im digitalen Zeitalter," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 35(3), pages 26-30.
    • Handle: RePEc:zbw:espost:168577
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    References listed on IDEAS

    as
    1. Henry Mintzberg & James A. Waters, 1985. "Of strategies, deliberate and emergent," Strategic Management Journal, Wiley Blackwell, vol. 6(3), pages 257-272, July.
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