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Is there any hope? The idea of strategy in business networks

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  • Ford, David
  • Mouzas, Stefanos

Abstract

This paper explores some of the implications for the idea of business strategy of the networks of interlocking interdependencies which comprise the business landscape. The paper proposes a framework for analysing the strategic situations facing companies in business networks and for developing business strategy within them. The central message of the paper is that in the complex networks in which companies operate, business strategy cannot realistically be regarded as an individual-company activity.

Suggested Citation

  • Ford, David & Mouzas, Stefanos, 2008. "Is there any hope? The idea of strategy in business networks," Australasian marketing journal, Elsevier, vol. 16(1), pages 64-78.
    • Handle: RePEc:eee:aumajo:v:16:y:2008:i:1:p:64-78
    DOI: 10.1016/S1441-3582(08)70006-5
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    References listed on IDEAS

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    1. Akbar Zaheer & Geoffrey G. Bell, 2005. "Benefiting from network position: firm capabilities, structural holes, and performance," Strategic Management Journal, Wiley Blackwell, vol. 26(9), pages 809-825, September.
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    3. Anders Malmberg & Peter Maskell, 2002. "The Elusive Concept of Localization Economies: Towards a Knowledge-Based Theory of Spatial Clustering," Environment and Planning A, , vol. 34(3), pages 429-449, March.
    4. Ritter, Thomas & Gemunden, Hans Georg, 2003. "Interorganizational relationships and networks: An overview," Journal of Business Research, Elsevier, vol. 56(9), pages 691-697, September.
    5. Hakansson, Hakan & Ford, David, 2002. "How should companies interact in business networks?," Journal of Business Research, Elsevier, vol. 55(2), pages 133-139, February.
    6. Almeida, Paul & Kogut, Bruce, 1997. "The Exploration of Technological Diversity and the Geographic Localization of Innovation," Small Business Economics, Springer, vol. 9(1), pages 21-31, February.
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    8. Mouzas, Stefanos, 2006. "Efficiency versus effectiveness in business networks," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1124-1132, October.
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    Cited by:

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